leadership, web 2.0, Latino, Hispanic, social media, persuasive technology

1. Latino Leadership 2.0 Margarita Quihuis Persuasive Technology Lab Latino Leadership Summit May 15, 2010

2. Leadership is defined and shaped by the context and technology of its time

3. Leadership is not about position, a title, or status. It is about influence 1 1 Michael Hyatt, CEO, Thomas Nelson Publishers

4. Leadership is about impact

5. If culture is just the operating system for a society

6. Do you think it’s time we had an upgrade?

10. Social Networks Matter

14. People as Sensor Networks

15. NASA crowdsources Mars Photos

16. Food for Thought What community challenges lend themselves to crowdsourcing?

17. 80% of Success is Showing Up - Woody Allen

20. Question: Are you showing up?

22. Persuasive Technology is specifically designed to change what people believe and do

23. Can we use persuasive technology to create Latino 2.0?

24. What is Persuasive Tech? Mobile Phones Websites Exercise Equipment Kiosks Chat Bots Software Video Games PDA’s Attitude Change Behavior Change Motivation Change in Worldview Compliance Technology Persuasion Captology

25. Nike+ Uses Data & Feedback to get you to run

26. Opower Encourages Efficiency with Energy Report Cards

27. Mint.com Makes Financial Management Fun

33. Triggers tell people to “Do it now!”

35. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)

36. Design Process for Behavior

38. Social Media is Changing Culture

40. Social Media Puts Influence to Work

41. Social Media is Training us to Share

42. Social Media is changing the nature of leadership

44. “ Be Open, Be Transparent, Be Authentic” - Charlene Li

45. What is Social Media Leadership?

46. It is a motivating energy which mobilizes people – powered by value and influence Directing them to new, more powerful possibilities – from online social networking efforts Source: Douglas Clegg

47. Be a Social Media GPS

48. Leadership in this century will be about the collective ability of the network to share knowledge, collaborate and come together to solve complex problems. Source: Douglas Clegg

50. Contact Info: txt: mquihuis 50500 [email_address]