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MaggieSteciuk
DESIGNER, TERRIBLE LABS
@MSTECIUK
Epiphaniesare
hardwork.
Reasonsyoumightnotprototype
“I’M ON A
DEADLINE”
Reasonsyoumightnotprototype
“I’M ON A
DEADLINE”
“I ALREADY
HAVEANIDEA”
Reasonsyoumightnotprototype
“I’M ON A
DEADLINE”
“I ALREADY
HAVEANIDEA”
“THISISGONNABEA
PIECEOFCAKE”
Reasonsyoumightnotprototype
Prototypesareatoolfor
learningaboutproblems
and
validatingoursolutions.
Prototypeshelpus:
Prototypeshelpus:
Understand
Communicate&
Prototypeshelpus:
Understand
Understand
THEPROBLEM SPACE
Understand
THEPROBLEM SPACE
Business
Understand
THEPROBLEM SPACE
Business
Technical
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Magichappens
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Magichappens
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Magichappens
Understand
THEPROBLEM SPACE
Business
TechnicalUser
Magichappens
Communicate
“Chair”
Communicate
“Chair”
Communicate
“Oh,Igetit!”
Peopleunderstand
whattheycansee.
Andthatenablesthemto
givebeerfeedback.
“...andhere’swhat
Ithink...”
Ourclientslikeprototypes,too
Howdowe
PROTOTYPE?
Howdowe
PROTOTYPE? Plan
Howdowe
PROTOTYPE? Plan
Build
Howdowe
PROTOTYPE? Plan
Build
Measure
Howdowe
PROTOTYPE? Plan
Build
Measure
Learn
Howdowe
PROTOTYPE? Plan
Build
Measure
Learn
Thevalueofprototyping
iscumulative.
Plan
Build
Measure
LearnWhatquestiondoweneedtoanswer?
Plan
Build
Measure
LearnWhatquestiondoweneedtoanswer?
Howmightwebestdothat?
Plan
Build
Measure
LearnWhatquestiondoweneedtoanswer?
Howmightwebestdothat?
Plan
Build
Measure
Learn
Key:buildsomethingyou
caninteractwithASAP
SIDEBAR:
SKETCHING
BETTERIDEAS
NEEDMOREIDEAS
SIDEBAR:
SKETCHING
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
BETTERIDEAS
NEEDMOREIDEAS
FOCUS
THECONVERSATION
SIDEBAR:
Sketching
Howdonesomethinglooks
≈
howdonesomethingis
BETTERIDEAS
NEEDMOREIDEAS
FOCUSED
REVIEWMEETINGS
INTERACTIVITY
IN5MINUTESFLAT
SIDEBAR:
Sketching
Almostmagic
BETTERIDEAS
NEEDMOREIDEAS
FOCUSED
REVIEWMEETINGS
INTERACTIVITY
IN5MINUTESFLAT
VALIDATE
EVENEARLIER
SIDEBAR:
Sketching
Plan
Build
Measure
Learn
Gatherdata
soyoucananswerthequestions
yousetouttoanswer.
NumberofTestUsers
UsabilityProblemsFound
0 3 6 9 12 15
0%
25%
50%
75%
100%
Jakob Nielsen:“WhyYouOnlyNeedtoTestwith5Users”
From:AnonymousUser
Ididn’tgetit. What’sthe
pointofthisappagain?
Icouldn’tfigureitout.
From:AnonymousUser
Ididn’tgetit. What’sthe
pointofthisappagain?
Icouldn’tfigureitout.
WHAT
AN
IDIOT
? ??
Empathize!
Plan
Build
Measure
Learn
Learningisn’tjust
lookingatthedata.
? ??
TYPITTY
TYPITTY
? ??
? ??
Exhilarating!
“Epiphanies”
arehardwork
I’mconvinced!
Canyoutelluswhat
thebestprototyping
toolis?
Mmmmm,no.
PEN&PAPER INVISION
FLINTO KEYNOTEor
POWERPOINT
PROTO.IO
PEN&PAPER INVISION
FLINTO KEYNOTEor
POWERPOINT
PROTO.IO
XCODE
QUARTZ
COMPOSER APPCOOKER FIREWORKS+TAP
BALSAMIQ
BRIEFSPOPAPP
AXUREVARIOUS
FRAMEWORKS
FRAMER REFINE.IO
PEN&PAPER INVISION
FLINTO KEYNOTEor
POWERPOINT
PROTO.IO
XCODE QUARTZ
COMPOSER
APPCOOKER FIREWORKS+TAP
BALSAMIQ
BRIEFSPOPAPP
AXUREVARIOUS
FRAMEWORKS
FRAMER REFINE.IO
PEN&PAPER INVISION
FLINTO KEYNOTEor
POWERPOINT
PROTO.IO
XCODE QUARTZ
COMPOSER
APPCOOKER FIREWORKS+TAP
BALSAMIQ
BRIEFSPOPAPP
AXUREVARIOUS
FRAMEWORKS
FRAMER REFINE.IO
Choosethebesttoolforthejob
Choosethebesttoolforthejob
LEARNABILITY &
Familiarity
Choosethebesttoolforthejob
EASEOF
Distribution
LEARNABILITY &
Familiarity
Choosethebesttoolforthejob
EASEOF
Distribution
LEARNABILITY &
Familiarity
IMPORTANCEOF
Collaboration
QUALITY OF
Interactivity
Choosethebesttoolforthejob
EASEOF
Distribution
LEARNABILITY &
Familiarity
IMPORTANCEOF
Collaboration
Experiment
FRAMER
PROTO.IO
Quality vs.Quantity
Storytime
Prototypingisaprocess
So,remember:
Prototypingisaprocess Righttool,righttime
So,remember:
Prototypingisaprocess Righttool,righttime
So,remember:
Anddon’tforget:
sketchingis
preygreat!
Thankyou!
(PLEASECLAPNOW)
hp://pbon.es/proto
Thankyou!
(PLEASECLAPNOW)
RESOURCES:

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Epiphanies Are Hard Work