Presentation given by Steven Cox, CEO of TakeLessons.com to the San Diego Social Media Breakfast Group on June 30, 2009. The focus of the talk was to show how a company selling services uses social media in practice to build trust and communicate their passion.

1. From Theory to Practice
How TakeLessons.com
uses social media

2. From Theory to Practice
How TakeLessons.com uses
social media every day

3. Your Face Here…

4. Why do we use social media?

5. Because Oprah said so…

6. Our Marketing Challenges
How do we build trust?
How do we communicate
what our brand stands for?

7. Our Marketing Challenges
How do we sell more lessons
at a lower CPA?
How do we make this happen?

8. Uh, let me thinkto Practice
From Theory about that…
How TakeLessons.com uses
social media every day

9. Let’s build our own social network!
We a re
the ne xt
b ig
th in g …

10. Let’s build our own social network!

11. Competitive and expensive…
Risk = high
Chance of success = low
F a ilu re ?
It h a s t o b e
m a rk e t in g ’s
fa u lt …

12. The Social Media Solution…

13. BUT WAIT!!!
This social media dance
‘aint for everybody…
only the sexy people…
(so all you fly mothers…
get out there and dance, I say)

15. Get a blog.
Even my Grandma has a blog.

16. How we use our blog

17. Blogging:
Think of it as:
…planting seeds
…giving before you ask to receive
…providing more value than what
you’re paid for

19. YouTube is the ___ largest
search engine

20. YouTube is the 3rd largest search engine

21. We use YouTube to:
- Showcase customers
- Upload TV spots
- Teacher Intro’s

23. Get a facebook fan page.

24. Communicate our
passion.
Share successes,
and relevant
information.
Build trust by
listening, and
fixing customer
problems quickly.

25. It shows that
we’re human and
builds trust.

26. It helps create loyal, active, engaged
TakeLessons ambassadors.

28. But isn’t twitter just a
bunch of noise?
Yes…
Unless you know how
to use it

29. Get a twitter account.

30. Be interesting. Be relevant.
Experiment.

31. Track your key phrases
At TweetBeep.com

32. Other useful twitter stuff
TweetDeck.com
-manage multiple accounts from your desktop
TweetLater.com
-Immediate following, schedule tweets
VisibleTweets.com
-A cool interface that displays tweets
TweetGrid.com
- Visually track a bunch of phrases
Twitturly.com
- Latest hot URL’s being tweeted about

33. Putting it together
TakeLessons.com

34. Extending our reach

35. Extending our reach

36. The Results? So far, so good.

37. Results
3.We’ve hired new teachers
4.We’ve gotten referrals from
current students
8.Made connections with several
Fortune 100 companies
9.JV opps with two companies

38. Stay in touch:
Twitter.com/steven_cox
Blog: StevenCox.com
facebook.com/steven.cox
TakeLessons FB Page:
TakeLessons.com/facebook
TakeLessons.com/steven