2. Today’s Presentation
• Casey Koppenhoefer
• You can call me Casey Kope
• Digital Strategy Manager
• Originally from Atlanta, GA
• @FitDawg
• Facebook.com/FitDawg
• http://www.linkedin.com/pub/casey-
koppenhoefer/16/104/41a
• Certified Personal Trainer Georgia Bulldog Fanatic
3. Today’s Topics
• 2012 Challenge
• 3 Stages of Social Media
ROI Cycle
• What is Content
Marketing?
• The 3 E’s of Content
Development
• 14 Step Social Media
Marketing Plan
4. 2012 Predictions
• Sharing on Facebook will grow exponentially.
• Better tracking metrics will value content.
• YouTube is poised to disrupt the television
landscape.
• Second tier, personalized networks will become
mainstream.
32. ROI of Social Media
• Quantitative vs. Qualitative Goals
• Search Results Rankings
• Website Traffic Sources
• 100 Ways to Measure Social Media
marketersstudio.com/2009/11/100-ways-to-measure-social-media-.h
• ROI Tracking Software