MSI's Rock My Twitter

ROCK MY Making Your Tw eets Sing for your Brand LIVE Twitter Chat and Medianar™ January 28, 2009

How it Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Misconceptions about Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #1: Party with a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #2: Tweet more than “What Are You Doing?” ,[object Object],[object Object],[object Object],[object Object],I have an account. Now what?

Tip #2: Tweet more than “What Are You Doing?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #3: “Brands Cannot Live On Twitter Alone” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #4 Know Your Audience and Their Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drive audience from other SM sites YouTube, FaceBook Twitter, LinkedIn Second Life Internet Radio Zeroing in on your target’s influencers is key to successful Twittering Exercise: How will you engage your audience? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #5: Engage Smart Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exercise: What tricks do you use to get what you want out of Twitter?

Example Brand on Engage Connect Provide Target Competitors/Other Brands Industry thought leaders Naysayers Subject Matter Experts Enthusiasts Media/Bloggers Opportunities for Content—tips/advice Resources—useful links Promotions/Contests Relationships Thought leadership—quoteable source Resource for answers One-to-one relationship building Chats on trends and issues Market-by-Market “Tweet ups” Client service Issues management (#) hash-tag interest groups Blog traffic and loyalists

The Follower Dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exercise: How will you move your followers to action?

Driving Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exercise: What are some of your dos & don’ts?

Brands that Rock on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for Joining Us ,[object Object],[object Object],You’ve been a wonderful audience! Good night!

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MSI's Rock My Twitter

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MSI's Rock My Twitter