1. Michael
Stufano
FA
102A
Review
Links
SPR
Related
Links
The
related
links
were
a
series
of
web
documents
that
expressed
the
importance
of
branding
a
product.
They
provided
valuable
information
as
to
how
to
connect
ones
brand
to
the
public.
One
of
the
first
articles
discusses
Steve
Jobs
and
his
success
with
branding
the
Apple
name.
Steve
Jobs
sought
out
to
make
Apple
unique
and
portray
Apple
much
more
untraditionally.
When
introducing
a
new
product
into
the
market,
Steve
Jobs
would
hold
these
conferences
where
he
would
interact
with
the
product
in
person.
Throughout
this
conference
although
Steve
was
equipped
with
slides
he
never
turned
to
look
at
them.
This
was
important
because
he
was
always
engaged
with
his
audience.
He
provided
his
audience
with
quick
humor
and
fascinating
antidotes.
This
type
of
engagement
is
unlike
most
other
companies
and
it
is
a
big
part
as
to
why
the
brand
such
as
Apple
is
so
successful.
A
brand
is
something
other
than
a
logo
or
a
logotype.
A
brand
is
a
developed
system.
Through
experience
a
brand
knows
how
to
draw
in
its
customers
properly.
A
brand
can
convince
its
customers
to
choose
its
products
over
a
competing
brand.
Every
brand
needs
a
good
story
that
gives
the
brand
character.
The
related
links
also
provide
solid
suggestions
for
creating
a
brand.
These
examples
suggest
expressing
a
passion
for
what
the
brand
does
and
adding
insightful
aspects
to
the
story
that
will
empower
others
to
make
their
own.
Localizing
the
story
to
a
certain

2. demographic
will
allow
others
to
relate
and
it
is
also
important
to
incorporate
key
aspects
of
design.
It
is
extremely
important
to
have
and
insightful
story
behind
your
brand.
It
keeps
the
brand
connected
with
the
consumers
and
reminds
them
“who
you
are”
every
time
they
see
your
logo.
This
is
where
the
design
aspect
of
branding
comes
into
place.
As
another
source
from
the
related
links
pointed
out;
“web
users
spend
69%
of
their
time
viewing
the
left
half
of
the
screen.
This
information
must
be
kept
in
mind
when
designing
web
pages
or
articles
for
the
brand.
Logos
and
logotypes
would
be
most
effective
on
the
top
left
hand
side
of
the
screen.
The
logo
must
be
familiar
with
the
brand
as
well.
The
design
and
information
should
be
simply
understood
and
relate
enough
so
the
consumer
can
recognize
and
connect
both
every
time
they
witness
it.
Edward
Tuft
suggests
the
public
has
difficulty
viewing
complex
charts
and
relates
more
comfortably
to
simple
messages.
It
is
important
that
it
is
an
appealing
logo
as
well.
An
organization
may
in
fact
build
a
brand
so
large
the
consumer
has
become
too
familiar
with
the
logo
and
logotype
and
a
change
may
be
unwanted
by
the
consumer
but
desired
by
the
organization.
Finally,
distribution.
Determining
a
logo,
logotype
and
story
should
not
be
taken
lightly.
These
processes
should
be
carefully
thought
out
until
they
are
ready
to
be
marketed.
Transmedia
will
be
the
way
of
the
future
for
marketing
brands.
Transmedia
is
a
way
of
marketing
through
story
telling
and
this
has
become
increasingly
easier
to
do
by
way
of
social
media.
Social
media
has
become
such
a
large
part
of
marketing
brand
in
that
it
is
free
marketing
and
allows
for
easy

3. recognition.
It
also
allows
for
a
more
efficient
way
of
marketing.
Social
media
pages
can
provide
video
links
that
can
effectively
describe
or
demonstrate
a
brand.
Related Links
1. http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-
can-still-learn-from-steve-jobs/2/
2. http://sethgodin.typepad.com/seths_blog/2009/12/define-brand.html
3. http://www.fastcodesign.com/1662388/ideo-good-stories-make-good-brands-heres-4-
tips-and-7-examples
4.http://www.underconsideration.com/brandnew/archives/brand_new_conference_a_revi
ew_by_ideo.php
5. http://transmediaexperience.tumblr.com/
6. http://www.paul-rand.com/foundation/thoughts_logosflags/#.UNyR4LZqaBQ
7. http://99designs.com/designer-blog/2012/09/04/4-principles-by-paul-rand-that-may-
surprise-you/
8. http://adage.com/article/digitalnext/facebook-base-engage-superfans/238773/
9. http://www.nngroup.com/articles/horizontal-attention-leans-left/
10. http://www.nngroup.com/articles/differences-between-print-design-and-web-design/
11. http://www.thedailybeast.com/newsweek/blogs/the-gaggle/2010/03/09/how-master-
information-designer-edward-tufte-can-help-obama-govern.html