5. The WAVE : Educational Program Thursday, March 25 Business Development/ Marketing Leadership Business Trends 8:00am - 10:00am Registration 10:00am - 11:30am Keynote Speaker: Ed Friedrichs Looking for Business in all the Right Places 12:00pm - 1:15pm Lunch 1:30pm - 3:00pm Session 1a Navigating Your Way Off the Shortlist: How to Cross the Finish Line First Session 2a Leaders Are Made, Not Born - Growing Ideas, Passion and Knowledge Into Masterful Teams and Influence Session 3a The Way We Compete: Agencies Perspectives 3:30pm - 5:00pm Session 1b Extreme Makeover: Website Edition – Heart-warming (and Award-winning) Case Studies Session 2b Become Your Firm’s Marketing Leader: Useful Training Sessions to Increase Collaboration in Your Firm Session 3b How Long Can You Hold Your Breath? Thriving in the Down Economy After Hours Event TBD
6. The WAVE : Educational Program Friday, March 26 Business Development/ Marketing Leadership Business Trends 7:30am - 8:15am Breakfast 8:30am - 10:00am General Session: Frank Lippert, FSMPS, CPSM and Stephanie Craft, CPSM Catching the BD Wave: LIVE! 10:30am - 12:00pm Session 1c Whole Brain Marketing Session 2c Maximizing Your Memory Session 3c Welcome to the New Economy – Rise of the Right Brain 12:00pm - 1:15pm Lunch 1:30pm - 3:00pm Session 1d Work Your ASSet Off – Your Network Session 2d What You Wish Someone Had Told You Before You Said “Yes” to That Job: The Secrets of Great Leadership Session 3d The Excitement and Heartache of Change: Managing Marketing Through Restructuring
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