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[KEYNOTE] - L'impact du Design Thinking sur une démarche d'innovation de produit.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[KEYNOTE] - L'impact du Design Thinking sur une démarche d'innovation de produit.

  1. 1. L ’IMPACT DU DESIGN THINKING SUR UNE DÉMARCHE D’INNOVATION DE PRODUIT. Matthieu Jeunet Année universitaire 2012 – 2013
  2. 2. 9,6 7,2 2,5 sources : insee.fr / ined.fr / unstats.un.org
  3. 3. DESIGN THINKING Démocratisé comme un processus de résolution de problèmes sociétaux
  4. 4. CRISE FINANCIÈRE & RÉCESSION ÉCONOMIQUE Innovation
  5. 5. En quoi le design thinking favorise-t-il le développement de produits innovants ?
  6. 6. INNOVATION DE PRODUITS
  7. 7. PROCESS PEOPLE PLACE
  8. 8. PEOPLE + PLACE + PROCESS = CULTURE « La culture d'une société consiste en la totalité des façons de penser et de réagir et des modes de conduites accoutumés que les membres de cette société ont acquis par voie d’éducation, d’imitation et qui leur sont plus ou moins communes. » - Michel Leiris
  9. 9. une culture optimisée pour DESIGN THINKING INNOVATION CROISSANCE la voie prépondérante menant à la
  10. 10. ÉTUDES DE CAS
  11. 11. Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  12. 12. Comment encourager les consommateurs à ouvrir de nouveaux comptes d’épargne ? Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  13. 13. INSPIRATION Recherches ethnographiques sur les femmes de 40 à 55 ans avec enfant(s). Observations : —  tendance à arrondir les sommes de leurs transactions —  difficultés à épargner leur argent Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  14. 14. IDEATION —  80 idées générées > 12 retenues —  Idée la plus prometteuse testée sur un panel de 1600 internautes —  Solution : KEEP THE CHANGE Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  15. 15. Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  16. 16. IMPLEMENTATION —  Service gratuit —  Conférence de presse —  Événements marketing / spots TV / campagne Web —  Disponible depuis le site de Bank of America Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  17. 17. RÉSULTATS —  200 000 nouveaux clients en 3 mois —  1,8 millions nouveaux comptes d’épargnes (2007) —  Aujourd’hui, 12 millions d’utilisateurs comptabilisant $3,1 milliards d’économies —  Taux de rétention : 95% Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  18. 18. Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  19. 19. Comment atteindre un marché de masse sur le secteur des consoles de salon tout en cultivant sa différence avec les concurrents ? Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  20. 20. INSPIRATION Rôle prédominant des lead-users : STMicroelectronics Observations : —  Pertinence de l’utilisation de la technologie des accéléromètres MEMS comme nouveau gameplay —  Cibler un tout nouveau public Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  21. 21. IDEATION « Quand on joue, l’élément le plus proche du joueur est la manette. » - Ikeda Prototypes rassemblés sous le nom GUNBAI Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  22. 22. IMPLEMENTATION —  249,99$ + 1 jeu —  Publicité de masse —  Disponible en grandes surfaces et en magasins spécialisés Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats
  23. 23. RÉSULTATS 6ème génération de consoles 80 70 60 50 40 30 20 10 0 7ème génération de consoles 120 100 80 60 40 20 GameCube PS2 Xbox 0 Wii Méthode de recherche > Challenge > Inspiration > Ideation > Implementation > Résultats PS3 Xbox 360
  24. 24. une culture optimisée pour DESIGN THINKING INNOVATION CROISSANCE la voie prépondérante menant à la ✓  
  25. 25. CONCLUSION —  People + Place + Process = Culture —  Impact significatif sur la pertinence de la solution apportée En quoi le design thinking favorise-t-il le développement de produits innovants ?
  26. 26. PERSPECTIVES —  Approfondissement de mes recherches : suivi d’une startup ? —  Nouvel angle d’approche : orienté soit innovation sociale soit innovation d’expérience —  Chercher un poste dans une agence conseil en design thinking (Helixa, FaberNovel) —  Site web : www.thinking-by-design.com
  27. 27. Merci. ?

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