a systmatic way of creating a bussiness plan

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Table of contents
Table of contents ................................................................................................................................ i
1.0 EXECUTIVE SUMMARY............................................................................................................1
1.01 Mission...................................................................................................................................2
1.02 Objectives...............................................................................................................................2
1.03 Keys to success .......................................................................................................................2
1.1 COMPANY DESCRIPTION.........................................................................................................3
1.2 SERVICES AND PRODUCTS......................................................................................................5
1.3 MARKET ANALYSIS..................................................................................................................6
1.4 MARKETING STRATEGY..........................................................................................................8
1.5 MANAGEMENT SUMMARY......................................................................................................9
1.51 Organization structure..............................................................................................................9
1.6 RISK ASSESSMENT.................................................................................................................10
1.7 FINANCIAL PLAN....................................................................................................................11
1.71 Startup cost summary.............................................................................................................11
1.72 Projections ............................................................................................................................12
1.8 MILESTONES...........................................................................................................................15

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1.0 EXECUTIVE SUMMARY
Unique Events is a full service company that will provide complete event planning and
consulting services for weddings, holy unions, anniversaries and conferences. It is unique in that
we will give our clients our undivided attention. We will listen to their needs and work with them
to create the event of their dreams.
Unique Events will aim to be number one resource for any event because now days everyone
wants to put more effort in making events in their life extra special.
This plan contains the following main sections;
 Company description which gives information on what we will do, what differentiates
our business from others, and the markets we intend to serve.
 Market analysis. This mainly talks about our business industry, markets and competitors.
 Management summary. It talks about the different roles played by people in the business
and also the organizational structure.
 Products and services. Basically here, we talk about our services and how they will
benefit our customers.
 Marketing strategy. This section explains how we plan to market our business and what
our strategies are.
 Financial plan. This explains our anticipated pricing structure and annual projections on
revenue, costs and gross margin and net profit.
Highlights

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 Milestones. These are action plans where some of them are already completed while
some are still in progress.
1.01 Mission
Success is determined by good choices for lasting effects in an ever changing world, Unique
Events strives to be the best choice of clients by giving them fresh ideas to ease their event
planning burden through formulating ideas, budgets and take over the entire preparation to make
sure that clients avoid further stress and just leave everything into our capable hands hence
leaving with them unforgettable events.
1.02 Objectives
 To help and plan for some people who often lack time, experience and expertise to plan
the occasion themselves.
 To help individuals who would want to spare themselves from all the stress and trouble
that could happen if they would be the ones planning the occasion.
 To produce the same quality results, every time.
1.03 Keys to success
Our keys to success include the commitment to quality by every person who is part of the team.
Each of us will be responsible to push ourselves to a higher level of professionalism in the
following areas:
1. Consistent, accurate fulfillment of the client's wishes.
2. Competitive pricing for the quality of services offered.
3. Service our clients' needs promptly and efficiently.

4. 3
1.1 COMPANY DESCRIPTION
Unique events management is a new company that will provide high quality and affordable
services to people.
It will be a partnership, owned by Asiimwe Brendah, Talemwa Andrew
Agaba Elizabeth and Muganzi Martin who will have different roles.
Unique Events will plan for some people who often lack time, experience and expertise to plan
the occasion themselves; individuals who would want to spare themselves from all the stress and
trouble that could happen if they would be the ones planning the occasion.
Our target market will cut across people of different class and people from all walks of life, local
and international organizations as well. These will include potential couples, religious
organizations, sports organizations, households and schools (High schools, colleges and
universities).
Our primary objectives are to help and plan for some people who often lack time, experience and
expertise to plan the occasion themselves, help individuals who would want to spare themselves
from all the stress and trouble that could happen if they would be the ones planning the occasion
and to produce the same quality results, every time
Unique Events will grow steadily each consecutive month which is our vision.
Unique Events will be located in town along Kampala road plot 20 and this place will be rented.
Through careful planning on the part of the founders, the starts up costs for Unique Events are
minimal.
The following is our start up summary.

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1.2 SERVICES AND PRODUCTS
Though our company will be mainly service based, we also plan to provide optional products
such as party packs for the best possible results as the business grows.
Our services will include;
 Events planning and consultation
Here we will plan and design for people who lack time and experience and also make for them
budgets. We will efficiently assist our customers with the tedious administration related to
organizing an event. We set up your database, send out invitations and monitor responses as well
as arrange name badges and corporate gifts.
 Theme and concept design
We will design specific themes according to our customers’ preferences that will excite them.
This includes the collaboration of décor and design to create a memorable event.
 General event administration and coordination
We will assist our customers with the administration and coordination part of the event.
Everything from site inspections, budgeting, printing of amenities for the event, booking and
confirming venues.
 Public speakers and entertainment
Sourcing the best available speakers and entertainment from celebrities to top names in business,
sport, and many other sectors will be our responsibility. We will assist in making our customers’
presentation/event a success.
 Event management
Those who need an extra pair of hands at an event to assist in registration, ushering in guests or
managing the event on the actual day. Event coordinator is on leave and you need someone to
assist you with the running of the event – we can also assist you. Whatever your needs are, we
can assist you.

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1.3 MARKET ANALYSIS
Unique Events will initially serve as a medium sized business dealing with a few events such
birthday celebrations and others that do not need a lot of planning, but that does not in any way
stop us from growing to be able to compete with the leading event planning and management
companies in other places.
Our target market cuts across people of different class and people from all walks of life, local
and international organizations as well. We are coming into the industry with a business concept
that will enable us work with the highly placed people and companies in the country and at the
same with the lowly placed people and smaller businesses.
Below is a list of the people and organizations that we intend to serve;
 Potential Couples / Young Adults
 Corporate Organizations
 Religious Organizations
 Political Parties / Politicians
 Households / Families
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)
 Sports Organizations
We are the core professionals and highly qualified event planners/managers. Hence it will
count as a competitive advantage for us.
Hotels, Gardens and conference centers have got fixed locations which hinder them from
providing mobile services to customers preferring other locations, whereas Unique Events
will provide mobile services to customers who prefer other specified sites.
The following are the different age brackets we intend to serve for the success of our
business.
 Under 24.

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Persons under this age are rare, we hope to tap the early college graduates who have begun
their professional careers but have not yet started their families. The revenues generated will
range from moderate to high depending on the event. Most of the weddings will fall under
this bracket.
 Ages 25-55.
The persons that fall into this age group are employed and middle to upper-middle class
families. These choose event planners because they are too busy to do it themselves.
Therefore Unique Events will be on hand for everything. Moderate revenues are expected to
be generated.
 56 and above.
Here many are retiring, others are celebrating anniversaries. These will generate moderate to
high levels of income depending on the income level of the family.

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1.4 MARKETING STRATEGY
Unique Events will make use of the following marketing strategies to attract clients;
 Introduce our business by sending introductory letters alongside our brochure to
corporate organizations, schools and households.
 Advertise our business in relevant business magazines, newspapers, TV stations, and
radio stations.
 Attend relevant international and local expos, seminars, and business fairs.
 Create different packages for different categories of clients in order to work with their
budgets and still deliver quality event planning services to them.
 Make use of internet to promote our business through use of social media sites like face
book and Twitter.
Our goal is to grow our event management/ planning company to become one of the top
event planning companies in the other places which is why we have put up strategies that will
help us take advantage of the available market.
The following shows sales forecast

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1.5 MANAGEMENT SUMMARY
Below are the different sections in which our business will operate.
Event planner
This person organizes, formulates ideas, budgets, selects location and takes over the entire
preparation to make sure that clients avoid further stress and leave everything into the planner’s
capable hands.
Event management
The person under this section manages planning by ensuring communication and excellent
organization.
Event planning
The in charge person ensures a good planning for an event effectively
Support services.
The person under this section decides on the group of suppliers to work with.
1.51 Organization structure
Event planner
Asiimwe Brendah
Event planning
Muganzi Martin
Support services
Talemwa Andrew
Event management
Agaba Elizabeth

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1.6 RISK ASSESSMENT
The success of an event is often measured by factors such as crowd numbers. The level of safety
is also of paramount importance to the overall success of any event.
People expect to attend events without risk of injury. They expect that there will be systems in
place to protect their safety.
For event organisers to meet their duty of care, comprehensive event safety planning is required
The following table shows anticipated risks.
Risk Likelihood Control measure Responsible person
People: for example
overcrowding
high Keep walk ways clear,
suggest enough space
for the event
Site supervisor
Technological
management:
communication failure
moderate Ensure proper
communication
Event organiser
Accessibility:
inadequate sitting
space
low Provide enough sits Event staff
Health: excess noise
levels, smoking
moderate Enforce rules and bring
in security guards to
keep order
Event staff

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1.7 FINANCIAL PLAN
1.71 Startup cost summary
The total startup cost will be Shs9, 065,000. This is to cater for equipment, transportation, legal
expenses and taxes, communication and insurance. Though there are high chances that this
amount will increase as a result of fluctuating prices. Most of our funding will be got from our
personal savings and loan.
Startup costs
Pricing structure
Unique events will base on the location of the client’s event, functions or ceremony from its site,
the period a particular function is going to last and also the capacity to estimate the price or
charges.

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1.72 Projections
The following shows the monthly profit and loss forecasts.

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Monthly Cash flow forecast

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Below is the projected balance sheet

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1.8 MILESTONES
Milestone Completed In progress
Business name availability check completed
Conducting feasibility study completed
Creating official website for the
company
In progress
Recruitment of employees In progress
Writing a business plan completed
Fire safety arrangement In progress
Design of the company’s logo completed
Purchase of the needed office
equipment
In progress