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Idea summer internship

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Idea Cellular Ltd.
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Idea summer internship

  1. 1. Idea Summer Internship<br />Harsh Bansal 10BM60031<br />KanishkaChakraborty10BM60036<br />MukulGokhale 10BM60050<br />NiloyGhosh10BM60054<br />
  2. 2. About Idea Cellular<br />
  3. 3. Company History<br />Incorporated in 1995 as Birla Communications Limited.<br />Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation.<br />In 2000 merged with Tata Cellular Limited and name changed to Birla Tata AT&T Limited.<br />In 2002 changed name to Idea Cellular Limited and launched "Idea" brand and reached the one million subscriber mark<br />In 2007 successful Initial Public Offering aggregating to Rs. 28,187 million was launched and shares were listed on the Bombay Stock Exchange <br />In December 2007, Idea Cellular Limited Reached the twenty million subscriber mark<br />6-Apr-11<br />3<br />
  4. 4. Mission And Values<br /> VALUES<br />Integrity- Honesty in every action.<br />Commitment- Deliver on the promise.<br />Passion- energized action.<br />Seamlessness – boundary less in letter and spirit<br />Speed - one step ahead always.<br />6-Apr-11<br />4<br />
  5. 5. Idea – An overview<br />6-Apr-11<br />5<br /><ul><li>A pan India 2G service provider, with all 22 licenses under a single legal entity.
  6. 6. Third largest wireless operator in India
  7. 7. Minutes of Use on network >1bn per day, placing Idea among the top 10 operators</li></ul>in the world.<br /><ul><li> Winner of 3G spectrum in 11 service areas</li></li></ul><li>Idea – Long Term Share holder Value<br />6-Apr-11<br />6<br />
  8. 8. Idea – A Power Brand<br />6-Apr-11<br />7<br />
  9. 9. Service Delivery<br />Harsh Bansal<br /> 10BM60031<br />
  10. 10. Supply Chain – Telecom <br />Supply chain in telecom companies is providing the service through maintenance of towers<br />Indus provides passive infrastructure services in 15 service areas<br />Largest independent tower company in the<br /> world with around 108,000 towers<br />Idea benefits by reduced capex, speed to<br /> market, and embedded value of<br /> shareholding<br />6-Apr-11<br />9<br />
  11. 11. Supply Chain – Telecom <br />6-Apr-11<br />10<br />
  12. 12. Project Details<br />6-Apr-11<br />11<br />
  13. 13. IMCP<br />MukulGokhale<br /> 10BM60050<br />
  14. 14. Supply Chain<br />Commercial Department<br />Verticals<br />IMCP<br />Warehousing<br />Logistics<br />IMCP (Information Management Commercial Processes)<br />Capex<br />Opex<br />
  15. 15. IMCP : Functions<br />MIS<br />Supply Chain Management<br />SOP & Best Practices<br />Improvement in logistics and procurement<br />BIS<br />Optimization<br />Forecasting/Planning/Scheduling<br />Audit<br />
  16. 16. Summer Project<br />ERP : Procurement<br />Part Codes<br />The problem<br />Expected output<br />
  17. 17. Marketing<br />Project : Customer Segments and their Perception of Idea's Product & Services vis-vis Competition <br />Location: Assam<br />KanishkaChakraborty<br />10BM60036<br />
  18. 18. !dea’s Assam chapter<br /><ul><li> Assam added as 21st circle on 23rd November 2009
  19. 19. Subscribers base : 206,140
  20. 20. Market Share : 1.896%</li></li></ul><li>Other existing Players<br /><ul><li>BhartiAirtel
  21. 21. BSNL
  22. 22. Reliance
  23. 23. Dishnet/Aircel
  24. 24. Vodafone
  25. 25. S-Tel
  26. 26. Tata</li></li></ul><li>!dea Assam’s Revenue Analysis vis a vis other players<br />
  27. 27. !dea Assam’s Revenue for the period January 2010-December 2010<br />
  28. 28. !dea Assam’s ARPU (Oct-December 2010) vis a vis other players<br />
  29. 29. !dea Assam’s ARPU change for the period January 2010-December 2010<br />
  30. 30. Bases for segmentation I am planning to use<br /><ul><li>Geographic</li></ul> -Region<br /><ul><li>Demographic</li></ul> - Age<br /> - Gender<br /> - Income<br /> - Occupation<br />
  31. 31. Possible sources of Data<br />Primary Sources<br />Method: Interviews/questionnaire<br />Data Set: Existing customers, customers of other operators, Vendors/Dealers, Shopkeepers, Students<br />Secondary Sources<br /> Website, Journals, Magazines, Newspapers<br />
  32. 32. Tools & Techniques I intend to use<br /><ul><li> Cluster Analysis
  33. 33. Discriminant Analysis
  34. 34. Perception Mapping</li></li></ul><li>My expectations<br /><ul><li> Knowledge of the Telecom Sector as a whole and Idea Cellular in particular
  35. 35. Knowledge of the various Value Added Services provided by Idea and its competitors and the profitability of each of these services
  36. 36. Hands on experience in conducting a Market research where I can apply the theoretical knowledge I have gained till now
  37. 37. Gain experience of interacting with the customer and understand the various problems faced while doing so
  38. 38. Industrial exposure</li></li></ul><li>Sales<br />NiloyGhosh<br />10BM60054<br />
  39. 39. !DEA in West Bengal<br />Idea launched in West Bengal on October 27, 2009.<br />Commands a market share of approx 4.7% in the West Bengal circle.<br />New Players<br />Aircel<br />MTS<br />Uninor<br />
  40. 40. About Marketing Research <br />Marketing research is the collectionand analysis of data related to a particular issue. MR may be classified according to target market as: <br />Consumer-related marketing research<br />Business-to-business (B2B) research<br />MR may also be classified as: <br />Problem Identification Research<br />Problem Solving Research<br />
  41. 41. Problem Solving Research<br />Segmentation Research<br />Product Research<br />Promotion Research<br />Distribution Research<br />
  42. 42. Basic Steps to Marketing Research Process<br />Problem Identification and Definition<br />Designing a Proper Approach<br />Developing the Actual Research Design<br />Data Collection and Survey<br />Data Structuring and Analysis<br />Report Generation and Presentation<br />
  43. 43. Thank You<br />