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JETBLUE SOCIAL MEDIA
LAURIE MEACHAM | MANAGER CUSTOMER COMMITMENT
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CHART HEADING
ARIAL 32 POINTS
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6
Social Objective
To listen, connect and serve
our Customers in a way that
fosters loyalty and inspires
travel.
7
Build and Maintain Positive
Relationships
8
Increase Social Engagement
and Reach
9
Drive Traffic to jetblue.com
10
11
Tools
12
13
When companies engage and
respond to customers over social,
those customers spend 20-40%
more with them.
Source: Bain & Company
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Source: Aberdeen Group, Aug 2015 report on social customer care
“The adoption of social media
soared from 12% in 2010 to 62% in
2015. Companies clearly
understand the value behind it, yet
achieving its true potential remains
a challenge for those that simply
adopt social media for the sake of
doing it.”
18
THANK YOU

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