Using Work Integrated Learning in the classroom for success
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Presented by Sally Webster at 'Open Friday' in the teaching commons
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Using Work Integrated Learning in the classroom for success
- 1. Using WIL in the classroom for success Sally Webster Lecturer Advertising-Marketing Communications Stuff that Works 19 August 2011
- 2. In the beginning…. 8137 Client Relationship Management Level 2 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 38% 40% 51% 40% 37% 35 129 27% 7735 Brand Communication Management G Graduate unit 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 50% 12.5% 75% 62.5% 62.5% 8 20 40% Mid-semester survey / CELTS…what happened?
- 3. the horror experience! New academic – ME! Unit Convenor – ME! Course Convenor – ME! Out of control – ME!
- 4. find my own voice…
- 5. TLC - GCTE Brookfield's Four Lenses • Theoretical Lens • Autobiographical Lens • Peer Lens • Student Lens
- 6. The University is committed to graduating creative professionals who are capable of developing innovative solutions to problems facing society. from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011
- 7. My goal is beyond this… I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.
- 8. My units are designed to engender and promote: trust, respect, value of knowledge, and professional skills. All qualities required in a professional setting.
- 9. What do I do to achieve this… Unit Development – Client Brief Class - Venue Engagement Agreement – leadership in industry Teaching style – Share & explain, supervisory role Assessments – authentic & formative – fully integrated minimise plagiarism – work projects Forum / Online activities – all students equal, Intranet Industry Engagement + Involvement - networking
- 10. What do I do to achieve this…
- 11. MOODLE
- 12. Results 2011 Advertising Strategy G No 1 accessed Moodle site @ UC
- 13. Results Class Attendance Student Involvement - Motivation
- 14. Results 8509 Advertising Marketing Communication Internship Level 3, Winter 2010 USS GTS GSS OSS SES Response Survey Response Count Population rate % 100% 100% 100% 100% 100% 5 10 50% 6809 Advertising Strategy Level 2, Semester 1 2011 USS GTS GSS OSS SES Response Survey Response Count Population rate % 91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses 94% 90% 90% 90% 88% 48 90 53% International Student Responses 85% 89% 100% 96% 89% 27 44 61%
- 15. Results 7732 Advertising Strategy G Semester 1 2011 Mode USS GTS GSS OSS SES Response Survey Response Delivery Count Population rate % ONL- 100% 100% 83% 100% 83% 6 13 46% PSTL Domestic Student Responses 100% 100% 80% 100% 80% 5 10 50% International Student Responses 100% 100% 100% 100% 100% 1 3 33% STD- 90% 100% 100% 100% 90% 10 12 83% F2F Domestic Student Responses 100% 100% 100% 100% 100% 2 3 67% International Student Responses 88% 100% 100% 100% 88% 8 9 89%
- 16. Results 8137 Client Relationship Management Level 2, Semester 2 2010 Year USS GTS GSS OSS SES Response Survey Response Count Population rate % 2010 96% 93% 93% 93% 91% 56 125 45% 2009 38% 40% 51% 40% 37% 35 129 27%
- 17. Lessons learned… Don’t be afraid – try new and creative things but explain journey to students… Have at the heart trust & respect… of students and yourself
- 18. Lessons learned… You’re only as good as your last USS…