Presentation from MCG 'Museums Get Mobile!' event 16 May 2014

1. Mobile thinking at the Natural History Museum
Ivan Teage, Digital Development Manager
@ivanteage @NHM_London

3. No. It’s about the basic needs of the visitor
Mobile devices are everywhere and here to stay

4. It’s about the basic needs of the visitor

5. WiFi splash page and location aware services

6. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis

7. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis

8. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis

13. Has it happened yet for us? No.

14. Digital governance
Design & UX
Technology
development
Content production
Process and culture
Strategic influence

15. Major challenges
• Prioritisation of opportunities
• Enabling innovation culture
• Non-digital priorities

16. Lessons from the field
Interim measures are better than nothing 
Understand how you select opportunities 
Knowledge management is vital 
Manage the big picture benefits 
Evolve towards new ways of working 