Matt Locke - Founder and Director of Storythings
We live in a hybrid world, with analogue and digital experiences working side by side, sometimes in harmony, sometimes in opposition. This keynote will look at how digital has changed the rhythms of cultural production and audience’s attention patterns, illustrated with insights from a diverse range of projects in the cultural, broadcast and non-profit sectors. These insights will give practical advice about how understanding these changed rhythms and attention patterns can help you develop more effective collaborations across sectors.
21. Strategy is the explicit plan about what we’re
going to do
Culture is the implicit value that defines why we
do something
22. Strategy is the explicit plan about what we’re
going to do
Culture is the implicit value that defines why we
do something
Rhythm is the deeper structure that defines
how work gets done
23. Rhythm is defined outside your organisation
- by your industry, by your traditions, by the
platforms you use or the supply chains you
work in
24. Rhythm is so deeply embedded
in an industry that insiders rarely
notice it
25. It takes a newcomer with no ties to existing
traditions and supply chains to change the
rhythms of an industrial sector
33. Pro: creates a space where you can
pretend existing rhythms don’t apply
Cons: Those existing rhythms come back to
bite you hard when you try and move
projects outside the bubble
36. Pro: Lets you work with a new technology in
ways that can scale, and even make money.
Cons: Your existing rhythms won’t change
much, and this could lead you open to
challenge from a new market entrant
41. Pro: Gives everyone an excuse to
break down rhythms and work
together in new ways
Cons: Doesn’t often lead to lasting
change after the event has ended
43. Pro: Takes the experience and
knowledge of a long-established
brand and combines it with the energy
and dynamism of a new entrant
Cons: Not sure this exists…
45. 1 - What are the existing rhythms in your
organisation?
2 - How did these rhythms develop?
3 - What are the rhythms of the
organisations you’d like to collaborate
with?
4 - How did their rhythms develop?