Rhythm, Attention, Collaboration

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Matt Locke - Founder and Director of Storythings We live in a hybrid world, with analogue and digital experiences working side by side, sometimes in harmony, sometimes in opposition. This keynote will look at how digital has changed the rhythms of cultural production and audience’s attention patterns, illustrated with insights from a diverse range of projects in the cultural, broadcast and non-profit sectors. These insights will give practical advice about how understanding these changed rhythms and attention patterns can help you develop more effective collaborations across sectors.

Technology

Attention, Rhythm,
Collaboration
@matlock @storythings
matt@storythings.com

Storythings &
Anthony Owen
Failure Attention
5 QuestionsCollaborationRhythm
Hello!

<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags/Books

<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Blogs
Tweets
Newspaper/Mags/Books
Facebook Posts

<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags/Books
Binge TV
Console Gaming
Blogs
Tweets
Facebook Posts
Podcasts
Twitch/Livestreams
@matlock - www.storythings.com

Schedules
Relationships with editors/commissioners
Celebrity
Formats
Real-Time
High Reach/Medium Context/Low
Engagement

Streams
Fast iteration
Optimise around Data
Tone of Voice
Paid Promotion
High Reach/Low context/Low Engagement

Series
Storytelling
Production Talent
Research/Access
Subscription
Low Reach/High Context/High Engagement

If your audience’s patterns of attention are
changing, what does the mean for the
rhythms in your business?

Strategy is the explicit plan about what we’re
going to do
Culture is the implicit value that defines why we
do something

Strategy is the explicit plan about what we’re
going to do
Culture is the implicit value that defines why we
do something
Rhythm is the deeper structure that defines
how work gets done

Rhythm is defined outside your organisation
- by your industry, by your traditions, by the
platforms you use or the supply chains you
work in

Rhythm is so deeply embedded
in an industry that insiders rarely
notice it

It takes a newcomer with no ties to existing
traditions and supply chains to change the
rhythms of an industrial sector

How can you collaborate when
you don’t share the same
rhythms?

Pro: creates a space where you can
pretend existing rhythms don’t apply
Cons: Those existing rhythms come back to
bite you hard when you try and move
projects outside the bubble

Pro: Lets you work with a new technology in
ways that can scale, and even make money.
Cons: Your existing rhythms won’t change
much, and this could lead you open to
challenge from a new market entrant

3 - Use a bigger event to set
the rhythm

Pro: Gives everyone an excuse to
break down rhythms and work
together in new ways
Cons: Doesn’t often lead to lasting
change after the event has ended

1 - What are the existing rhythms in your
organisation?
2 - How did these rhythms develop?
3 - What are the rhythms of the
organisations you’d like to collaborate
with?
4 - How did their rhythms develop?

www.storythings.com
matt@storythings.com
@matlock @storythings
Thanks!

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