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DAGMAR MÄE
ATTENTION SPLIT
WORKING THE
2nd SCREEN
v v
•
REAL-TIMEENGAGEMENT
More than 64% of the audience is browsing on
2nd. screen while watching TV. 

*Source: Ericsson rapport, 2016
94% of the participants kept a smartphone on
hand while watching TV.
*Source: FB IQ, 2017
31% Browse the internet related to the content
they’re watching.
19% engage in online discussions about the
content they’r...
Dagmar Mäe • dagmar@votemo.eu • +372 5564 3838 www.votemo.eu
THANK YOU!
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MME 4.5 New Content Formats - Attention split: working the second screen Dagmar Mäe, Founder, Votemo

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Attention split: working the second screen
The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience?
Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation?
Speaker: Dagmar Mae – Founder, Votemo

Publié dans : Internet
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MME 4.5 New Content Formats - Attention split: working the second screen Dagmar Mäe, Founder, Votemo

  1. 1. DAGMAR MÄE ATTENTION SPLIT WORKING THE 2nd SCREEN
  2. 2. v v • REAL-TIMEENGAGEMENT
  3. 3. More than 64% of the audience is browsing on 2nd. screen while watching TV. 
 *Source: Ericsson rapport, 2016
  4. 4. 94% of the participants kept a smartphone on hand while watching TV. *Source: FB IQ, 2017
  5. 5. 31% Browse the internet related to the content they’re watching. 19% engage in online discussions about the content they’re watching. 
 *Source: Ericsson rapport, 2016
  6. 6. Dagmar Mäe • dagmar@votemo.eu • +372 5564 3838 www.votemo.eu THANK YOU!

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