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Short, sweet and amateur - advertainment or advertising?
Communicating with digital natives now takes place via cultural references translated into pieces of content and advertainment placed across a wide variety of social media channels no matter if it is a message from the government or the latest release by Madonna. The power and attraction of memes is not to be underestimated.
Is it advertainment or advertising? Does it matter?
Speaker: Timothy Armoo – Founder and CEO, Fanbytes