Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
63
tim@fanbytes.co.uk
“War for attention”
tim@fanbytes.co.uk
tim@fanbytes.co.uk
Advertainment
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
Advertainment
tim@fanbytes.co.uk
What is
Advertainment?
tim@fanbytes.co.uk
Advertising +
Entertainment
tim@fanbytes.co.uk
How to do Advertainment
Enable people to
be their star of
their own show
Tapping into
culture
Using hum...
tim@fanbytes.co.uk
1. Enabling people to be the star
of their own show.
tim@fanbytes.co.uk
Social Media is what happens if
you had a TV crew recording you
24/7 and you could only show the
good b...
tim@fanbytes.co.uk
How can you help people make
the best TV shows ever?
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
2. Tapping into culture
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
3. Using humour to
increase interactivity.
tim@fanbytes.co.uk
tim@fanbytes.co.uk
What story can you
tell in 15 seconds?
tim@fanbytes.co.uk
tim@fanbytes.co.uk
tim@fanbytes.co.uk
Advertainment
tim@fanbytes.co.uk
tim@fanbytes.co.uk
Thank you.
Prochain SlideShare
Chargement dans…5
×

MME 4.5 New Content Formats: Short, sweet and amateur - advertainment or advertising? Timothy Armoo, Founder & CEO, Fanbytes

46 vues

Publié le

Short, sweet and amateur - advertainment or advertising?
Communicating with digital natives now takes place via cultural references translated into pieces of content and advertainment placed across a wide variety of social media channels no matter if it is a message from the government or the latest release by Madonna. The power and attraction of memes is not to be underestimated.
Is it advertainment or advertising? Does it matter?
Speaker: Timothy Armoo – Founder and CEO, Fanbytes

Publié dans : Internet
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

MME 4.5 New Content Formats: Short, sweet and amateur - advertainment or advertising? Timothy Armoo, Founder & CEO, Fanbytes

  1. 1. tim@fanbytes.co.uk
  2. 2. tim@fanbytes.co.uk
  3. 3. tim@fanbytes.co.uk 63
  4. 4. tim@fanbytes.co.uk “War for attention”
  5. 5. tim@fanbytes.co.uk
  6. 6. tim@fanbytes.co.uk Advertainment
  7. 7. tim@fanbytes.co.uk
  8. 8. tim@fanbytes.co.uk
  9. 9. tim@fanbytes.co.uk
  10. 10. tim@fanbytes.co.uk
  11. 11. tim@fanbytes.co.uk Advertainment
  12. 12. tim@fanbytes.co.uk What is Advertainment?
  13. 13. tim@fanbytes.co.uk Advertising + Entertainment
  14. 14. tim@fanbytes.co.uk How to do Advertainment Enable people to be their star of their own show Tapping into culture Using humour to create interactivity
  15. 15. tim@fanbytes.co.uk 1. Enabling people to be the star of their own show.
  16. 16. tim@fanbytes.co.uk Social Media is what happens if you had a TV crew recording you 24/7 and you could only show the good bits.
  17. 17. tim@fanbytes.co.uk How can you help people make the best TV shows ever?
  18. 18. tim@fanbytes.co.uk
  19. 19. tim@fanbytes.co.uk
  20. 20. tim@fanbytes.co.uk
  21. 21. tim@fanbytes.co.uk
  22. 22. tim@fanbytes.co.uk
  23. 23. tim@fanbytes.co.uk
  24. 24. tim@fanbytes.co.uk
  25. 25. tim@fanbytes.co.uk 2. Tapping into culture
  26. 26. tim@fanbytes.co.uk
  27. 27. tim@fanbytes.co.uk
  28. 28. tim@fanbytes.co.uk
  29. 29. tim@fanbytes.co.uk
  30. 30. tim@fanbytes.co.uk 3. Using humour to increase interactivity.
  31. 31. tim@fanbytes.co.uk
  32. 32. tim@fanbytes.co.uk What story can you tell in 15 seconds?
  33. 33. tim@fanbytes.co.uk
  34. 34. tim@fanbytes.co.uk
  35. 35. tim@fanbytes.co.uk Advertainment
  36. 36. tim@fanbytes.co.uk
  37. 37. tim@fanbytes.co.uk Thank you.

×