Peer-to-peer play & share – networking strategy Is fan behaviour driven by peer-to-peer competition? And how to capitalise and strategically piggy-back off peer-to-peer play and share behaviour, leveraging the human competitive streak without getting into outright gambling? John Owrid, founder and CEO, Sporting Mouth

1. Music 4.5 is
organised by
#m4pt5
Peer-to-peer play & share – networking strategy
John Owrid, founder and CEO, Sporting Mouth

2. PEER-TO-PEER PLAY & SHARE

3. SPORT AND MUSIC HAVE
OCEANS IN COMMON

4. IN SPORT YOU CAN’T (OFTEN) DO THIS.

5. SPORT INVOLVES LOVING AND
HATING IN EQUAL MEASURE

6. SPORT IS DEFINITIVE
MUSIC ISN’T

7. MUSIC IS FAN OWNED
SPORT ISN’T.

8. WHERE IS SPORTING
COMPETITION HEADING?.

9. 202m
62m
19.2M
2m
5m21m
29m
59m
12m
12m
12m
13m
15m
8m
2m
source: PERFORM, Kantar 2013
MOBILE

10. PEER-TO-PEER

11. SOCIAL ‘APPLICATION’
NETWORKS.

12. USING COMPETITION TO
REINFORCE SOCIAL BONDS.

13. © Copyright Sporting Mouth 2014
© Copyright Sporting Mouth 2014
A NEW PLATFORM.

14. © Copyright Sporting Mouth 2014
A NEW COMPETITION CURRENCY.