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The E-commerce platform is the highly growing
and crowded way of business not only in the
customers perspective but also in the sellers
So, to reach the main task for the E-commerce
business is, to reach the target customers in the
crowd, crossing a crowd of competitors, with
possible less spent on the advertising.
Keeping in mind these requirements I prefer the
following methods to reach out to the customers /
drive traffic to the store by a start up E-commerce
80% of people say they receive marketing messages
alongside their personal emails on a daily basis.
70% of people make use of coupons or discounts
they learn about from email.
60% of people say that receiving special offers is
the top reason they subscribe to an email list from
There are way too many tweets and Facebook posts
for us to keep with, but people still cherish new
messages sent to their personal emails. Plus, email
gives mthe space to say things that just can’t fit
into a social media post.
After Showing up the statistics in the above slide,
Email campaigning has a major role to play.
We should be active about promoting our
newsletters to get as many subscribers as we can
on a high-converting channel.
Email has an ROI of around 4,300% (according to
the Direct Marketing Association)
Apparently, Mobile Advertising which includes both
SMS marketing for the registered customers and
APP advertising through Google Adwords.
We should be experimental in our ad spending. We
should be regularly trying out slight variations on
our bids for keywords to find a good niche.
One of the best ways to attract qualified visitors is
by using GOOGLE ADWORDS to get our store to
show up in Google when people search for the
keywords we use.
After advertising on Google, try out advertising on
Facebook which is not should be ignored.
Get tweeps on twitter & engage with people on
Twitter through the ad program. There are a lot of
ways to get on peoples’ radars as a cool new store.
Also on Instagram, get engaged with the fans &
Play around and see what kind of ads work for us.
Boost the posts, promotional coupons, festival
offers on social media sites to reach out to target
You may try out running campaigns or contests,
going behind the scenes for your products, and
most importantly, showing pictures of your
customers using your products. These are called
user-generated photos, and they’re an excellent
way to demonstrate that to potential customers
that you have happy current customers.
Given amount will be spent 50% on Google
Adwords (both on Web & Mobile) in the CPA
bidding section ( where we will be only charged
when we acquire a sale)
Then 30% of the money will be spent on Email
campaigning & SMS marketing which meant to
reach the selective customers exactly either it may
be for marketing to the New subscribers or the
remarketing to the existing subscribers.
The Remaining 20% on the Social media platforms
for boosting, Campaigns, contests, lucky draws,
other possible schemes.
Once we have built a following, look toward other
ways to establish our self as an online store. These
methods include mastering SEO, following a good
content strategy, engaging with fans of social
media, and also regularly spending money
effectively on Remarketing, Social Media Ads and
These are not a single time used methods, these
are processes that keep on changing or repeating.
MUSTAQH ALI SHAIK
Certified Digital Marketing Associate
Phone: +91- 9620242717
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