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Digital marketing plan for E-Commerce store

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Not just customers but, Drive craze to your online store

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Digital marketing plan for E-Commerce store

  1. 1. MUSTAQH ALI SHAIK +91-9620242717
  2. 2.  The E-commerce platform is the highly growing and crowded way of business not only in the customers perspective but also in the sellers perspective.  So, to reach the main task for the E-commerce business is, to reach the target customers in the crowd, crossing a crowd of competitors, with possible less spent on the advertising.  Keeping in mind these requirements I prefer the following methods to reach out to the customers / drive traffic to the store by a start up E-commerce site.
  3. 3.  80% of people say they receive marketing messages alongside their personal emails on a daily basis.  70% of people make use of coupons or discounts they learn about from email.  60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.  There are way too many tweets and Facebook posts for us to keep with, but people still cherish new messages sent to their personal emails. Plus, email gives mthe space to say things that just can’t fit into a social media post.
  4. 4.  After Showing up the statistics in the above slide, Email campaigning has a major role to play.  We should be active about promoting our newsletters to get as many subscribers as we can on a high-converting channel.  Email has an ROI of around 4,300% (according to the Direct Marketing Association)  Apparently, Mobile Advertising which includes both SMS marketing for the registered customers and APP advertising through Google Adwords.
  5. 5.  We should be experimental in our ad spending. We should be regularly trying out slight variations on our bids for keywords to find a good niche.  One of the best ways to attract qualified visitors is by using GOOGLE ADWORDS to get our store to show up in Google when people search for the keywords we use.
  6. 6.  After advertising on Google, try out advertising on Facebook which is not should be ignored.  Get tweeps on twitter & engage with people on Twitter through the ad program. There are a lot of ways to get on peoples’ radars as a cool new store.  Also on Instagram, get engaged with the fans & followers.  Play around and see what kind of ads work for us.
  7. 7.  Boost the posts, promotional coupons, festival offers on social media sites to reach out to target customers.  You may try out running campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products. These are called user-generated photos, and they’re an excellent way to demonstrate that to potential customers that you have happy current customers.
  8. 8.  Given amount will be spent 50% on Google Adwords (both on Web & Mobile) in the CPA bidding section ( where we will be only charged when we acquire a sale)  Then 30% of the money will be spent on Email campaigning & SMS marketing which meant to reach the selective customers exactly either it may be for marketing to the New subscribers or the remarketing to the existing subscribers.  The Remaining 20% on the Social media platforms for boosting, Campaigns, contests, lucky draws, other possible schemes.
  9. 9.  Once we have built a following, look toward other ways to establish our self as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans of social media, and also regularly spending money effectively on Remarketing, Social Media Ads and Google AdWords.  These are not a single time used methods, these are processes that keep on changing or repeating.
  10. 10. CONTACT MUSTAQH ALI SHAIK Certified Digital Marketing Associate Email: mustaqhurstruely@gmail.com Phone: +91- 9620242717