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Bcom 275 guide 2 15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics
BCOM/275 GUIDE 2Click Here to Buythe Tutorial/Answers1) The term channel in communication meansA. the medium through which a message travels from sender to receiverB. the context of the communicationC. the volume at which a message is receivedD. the process of changing thoughts into symbols2) This preparation process involves looking at the characteristics of the receivers of the sender’smessage.A. Determining the messageB. Audience analysisC. Channel evaluationD. Receiver response analysis3) A receiver’s response to a sender’s message is calledA. channelB. feedbackC. encodingD. decoding4) This act is involuntary and happens automatically.A. Listening
B. FeedbackC. HearingD. Responding5) This happens when you receive, construct meaning from, and respond to the sender’s message.A. RespondingB. AttendingC. ListeningD. Hearing6) With this type of response, you analyze or teach the sender about the cause of his or her concern.A. QuestioningB. InterpretingC. ParaphrasingD. Evaluating7) Consider the following exchange: “How do I know God exists? How do you know he doesn’t?” Whichfallacy does the second statement illustrate?A. Inconsistency ad hominemB. Slippery slopeC. Misplacing the burden of proofD. Perfectionist fallacy8) Which of the following is a category of reasonless advertising?
A. Endorsement adsB. Promise adsC. Functional adsD. Logical ads9) A claim is generally not considered credible ifA. it comes from a source assumed to be credible but who is not known to youB. the claimant is an interested partyC. the claimant is a disinterested partyD. it seems likely10) Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’swhy I know I can count on you to back me up at the meeting this afternoon.” This is an example of whichfallacy?A. Argument from pityB. Slippery slopeC. Guilt tripD. Apple polishing11) Providing only two choices when others are available defines which fallacy?A. Genetic fallacyB. False dilemmaC. Straw manD. Ad hominem12) Stating someone has negative features and his claim is invalid is an example of which fallacy?
A. Genetic fallacyB. False dilemmaC. Straw manD. Ad hominem13) Audience analysis should occur at what point in the creation of a message?A. Before the message is sentB. Once feedback is receivedC. After selecting the channelD. Before the message is created14) An effective message should beA. audience-centeredB. topic-basedC. channel-focusedD. time-centered15) Measurable or observable characteristics of your audience are calledA. psychographicsB. pseudographicsC. statisticsD. demographics16) Which informal communication channel involves its own abbreviations to accommodate the limitednumber of characters available in any given message?A. Text messageB. E-mail
C. Handwritten lettersD. Voicemail message17) Sound and light waves are an example of which part of the communication model?A. EncodingB. NoiseC. DecodingD. Channel18) You want to discuss your performance review and possible raise with your boss. The most effectivechannel to do this would beA. e-mailB. face-to-faceC. team meetingD. text message19) When using expert testimonials, speakers should do which of the following?A. Always quote the expert’s exact words.B. Share the expert’s credentials.C. Use experts who have celebrity status.D. Protect the identity of experts by not naming them.20) Which verbal support breaks down complex processes or concepts into their component parts toensure understanding?A. ComparisonsB. Analyses
C. DefinitionsD. Descriptions21) What type of language is used when communicating with classmates, coworkers, family, andfriends?A. OfficialB. InformalC. CeremonialD. Formal22) The connotation of words such as skinny or thin focuses on theA. actual meaningB. denotative meaningC. contextual meaningD. emotional meaning23) The individuals you are most likely to influence with your persuasive presentation are referred to asyourA. peer audienceB. leading audienceC. target audienceD. general audience24) If you try to persuade your classmates to donate canned goods for the hungry in your community,your topic is one ofA. policy
B. factC. pathosD. value25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution,you are at which step of Monroe’s Motivated Sequence?A. AttentionB. SolutionC. VisualizationD. Action or approval26) When you display ethos in your persuasive presentation, you haveA. credibilityB. logicC. emotionD. evidence27) What logical fallacy can occur when a speaker focuses on similarities and ignores significantdifferences?A. Either/or thinkingB. Slippery slopeC. Hasty generalizationD. Faulty comparison28) Groups that value higher power distance believe relationships are
A. individualistB. relationship orientedC. hierarchicalD. informal29) Deliberately blaming individuals or groups for things they really did not do is calledA. ethnocentrismB. scapegoatingC. stereotypingD. discriminating30) An attempt to characterize causes of events to either personalities or external situations is calledA. projectionB. halo effectC. attribution errorD. selective attention31) The practice of using a case that has already been decided as a guide when deciding new cases isreferred to asA. legal moralityB. legal paternalismC. causation principleD. appeal to precedent32) A value judgment requires this type of assessment.A. Worth or desirability
B. ConsistencyC. NormativeD. Monroe’s Value Sequence33) What is the belief that laws are justified if they prevent a person from harming him- or herselfknown as?A. Offense principleB. Harm principleC. Legal paternalismD. Legal moralism