Tony Edwards from mutualmind.com discusses social listening for content producers. A study identified five common traits of the most engaged YouTube channels: posting content often, engaging with subscribers, linking to other social channels, showcasing and grouping content, and using custom thumbnail images. Edwards also discusses analyzing social media mentions of top movies and casting news to understand audience sentiment. He advocates learning from the music industry's mistakes by giving audiences what they want, when they want it, at a reasonable price.

1. Social Listening for the
Content Producer
Tony Edwards
Director, Business Development
tony@mutualmind.com - @giddyuptony
www.mutualmind.com

2. Tony Edwards - tony@mutualmind.com - @giddyuptony

3. Top 200
channels
144B Views
520M Comments
1B Likes
 Gamers
 Amateur Fashion Designers
 Comedians
Tony Edwards - tony@mutualmind.com - @giddyuptony

4. Study Identified 5 Common Traits
Among Most Engaged
Channels
1.
Post Content Often
2.
Engage with Subscribers
3.
Link to Other Social Channels
4.
Showcase & Group Content
5.
Custom Thumbnail Images
Tony Edwards - tony@mutualmind.com - @giddyuptony

5. Tony Edwards - tony@mutualmind.com - @giddyuptony

6. We must learn the lesson that the
music industry didn't learn. Give
people what they want, when they
want it, in the form they want it in at a
reasonable price and they'll more likely
pay for it rather than steal it.
~ Kevin Spacey
Tony Edwards - tony@mutualmind.com - @giddyuptony

7. VS
Tony Edwards - tony@mutualmind.com - @giddyuptony

8. Shocking
ending!
Two thumbs up!
That was
joke!
The best movie
I’ve ever seen!
Worst action
movie ever!
Love it!
Tony Edwards - tony@mutualmind.com - @giddyuptony

9. Over 2M Mentions of Top 25 Movies in Last 30 Days
Tony Edwards - tony@mutualmind.com - @giddyuptony

10. Tony Edwards - tony@mutualmind.com - @giddyuptony

11. @johncoonsports
Ben Affleck as #Batman?! That's as bad as casting John Wayne to
play Genghis Khan or Jar Jar Binks to play himself.
@Theincinator
Ben Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil?
#theregoesthatfranchise
@Smattson23
Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey.
TAKE IT OFF.
@Krayziecat
SOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part...
I accept that:) sexy sexy sexy!
Tony Edwards - tony@mutualmind.com - @giddyuptony

12. Tony Edwards - tony@mutualmind.com - @giddyuptony

13. Tony Edwards - tony@mutualmind.com - @giddyuptony

14. Tony Edwards - tony@mutualmind.com - @giddyuptony

15. Tony Edwards - tony@mutualmind.com - @giddyuptony

16. Tony Edwards - tony@mutualmind.com - @giddyuptony

17. Tony Edwards - tony@mutualmind.com - @giddyuptony

18. Tony Edwards - tony@mutualmind.com - @giddyuptony

19. Tony Edwards
Director, Business Development
tony@mutualmind.com - @giddyuptony
www.mutualmind.com