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Service pricing wk_7
- 1. Service Pricing Tom Chapman
- 4. The Pricing Tripod Pricing Strategy Costs Competition Value to Customer
- 6. Service pricing strategies for Value Value is low price Discounting Odd Pricing Synchro Pricing Penetration Pricing Value is all that I get for all that I give Price framing Price Bundling Complimentary Pricing Results-based pricing Value is the quantity I get for the price I pay Value Pricing Market Segmentation Pricing Value is everything I want in a service Prestige Pricing Skimming Pricing (Zeithaml, V. (1988) Consumer Perceptions of Price, Quality, and Value: A means-End Model and Synthesis of Evidence Journal of Marketing. 52(July), 2 –21 .
- 8. User Costs Search costs Purchase & use costs After costs Sensory Time Problem-solving Follow-up Psychological Physical Money Incidental expenses Purchase price Lovelock, 1999
- 9. Competition Based Pricing Going rate pricing Sealed-bid pricing