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BRANDING CHALLENGES
AND OPPORTUNITIES




     TEAM NUMBER 6
     MUZAMIL QUADIR
     JUNAID HASSAN
      IMRAN KHAN
RECENT DEVELOPMENTS
 Shift from strategy to tactics
 Shift from advertising to promotion
 Online Shopping
 Opportunities from technology
 Sophisticated buyers
Branding challenges and opportunities
   Consistency: Everyone in the company has an
    impact on the brand
   Clutter: Standing out and forming association
    is difficult
   Savvy Customers
   Mature markets ( desktop PC’s )
   Difficulty in differentiation
   Short term performance orientation
   New communication options
   Brand proliferation
   Greater accountability
   Increased cost
   Media fragmentation
   Increased competition
   Cost
   Clutter
   Fragmentation
   Technology
   Globalization
   Low priced competition
   Brand extensions
   Deregulation
Branding challenges and opportunities
Branding challenges and opportunities

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Branding challenges and opportunities

  • 1. BRANDING CHALLENGES AND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
  • 2. RECENT DEVELOPMENTS  Shift from strategy to tactics  Shift from advertising to promotion  Online Shopping  Opportunities from technology  Sophisticated buyers
  • 4. Consistency: Everyone in the company has an impact on the brand  Clutter: Standing out and forming association is difficult
  • 5. Savvy Customers  Mature markets ( desktop PC’s )  Difficulty in differentiation  Short term performance orientation  New communication options  Brand proliferation
  • 6. Greater accountability  Increased cost  Media fragmentation  Increased competition
  • 7. Cost  Clutter  Fragmentation  Technology
  • 8. Globalization  Low priced competition  Brand extensions  Deregulation