The airline was planning to launch a holidays business and was seeking a system that would enable them to: Dynamically package hotels and other ground products with their flights to offer quality, value-for-money packages. Easily and quickly launch new international and domestic destinations Create and sell special offers Provide easy and reliable online booking Offer excellent post sales support

1. Ltd
Travel Technology Solutions
Case Study
Holiday Reservation System For 1time Holidays
1time Airline is one of South Africa’s low fare airlines. Owned by 1time Holdings – a diversified aviation group, the
company has evolved in leaps and bounds since it’s inception in 2004. 1time carries up to 150,000 passengers a month
and operates a fleet of 12 aircraft.
Customer Requirement
The airline was planning to launch a holidays business and was seeking a system that would enable them to:
• Dynamically package hotels and other ground products with their flights to offer quality, value-for-money packages.
• Easily and quickly launch new international and domestic destinations
• Create and sell special offers
• Provide easy and reliable online booking
• Offer excellent post sales support
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2. Solution Benefits
RWA provided 1time with a hosted Sell-It Reservator and Sell-It Online The delivered system has enabled:
system with a real time link to the 1time flight system.
 The launch of 1time Holidays
1time staff loaded hotel, car rental and other ground product inventory  Dynamic packaging of 1time flights with ground products
into Sell-It’s Inventory Manager and created package rules specifying  Creation of special holiday offers
how this inventory would be combined with 1time’s flights to create  Easy and reliable online searching and booking
fixed and dynamic holiday offers. RWA and 1time worked together to  Efficient fulfillment and automated operations
create a 1time Holidays bookable web site based on the Sell-It Online
product. Results
1time Holidays product managers, telesales, finance and web staff The airline launched their Holidays business in August 2009 featuring
was given formal training in the system. holiday offers to Zanzibar, a recent new flight destination for the airline
plus short breaks to popular South African destinations including Cape
Sell-It’s workflow manager was configured to support 1time’s Town and Durban.
operational requirements and customer and supplier e-mails and
reports were branded and customised to match the new 1time 1time has since started flights to Livingstone and the Victoria Falls offers
Holidays branding. that we launched in conjunction with the new flight service are proving
very popular.
“ 1time holidays’ vision has been to provide the South African
consumer with an online booking tool which was quick, easy
to use and reliable. It was also to provide them with the most
affordable holiday packages to our local and regional destinations.
The RWA team trained our staff on the Sell-it System and
subsequently all content and product was loaded by our team with
the continued support and guidance of the RWA support team.
With our combined efforts, the 1time holidays site was launched
smoothly in August 2009. Our launch packages to the island of
“
Zanzibar proved very popular and we have certainly made our
mark in the marketplace.
1time has grown dramatically in the last 5 years in the South
African market place carrying over 1.6 million passengers in 2008.
With the recent launch of our holidays to Livingstone, a new route
A lot of our success has come from streamlined and efficient
for 1time airline, online sales have exceeded our expectations and
internet booking systems, and it was vital that any system we
we look forward to growing the division from strength to strength
using RWA’s Sell-It system.
Alice Carreira, General Manager at 1time
“ added was cost effective, reliable, efficient, and more importantly,
offered ease of use to our customers which is crucial to our
predominantly online business. We did a thorough investigation
of all available systems on the market, and Sell-It stood out in all
areas. Further to that, our staff enjoyed the training on the system,
1time Flights Hotels Car Rental Transfers and found it simple to use, making it a plus for our staff and our
customers. 1time have big plans for our Holidays business and
we are proud to have RWA and Sell-It as partners as we move
forward.
Desmond O’Connor, Commercial Director at 1time
“
About Sell-It Suite
Sell-It Suite is a complete, multi-channel reservation system
enabling airlines to increase their non-flight revenues by
Call Centre
supporting the dynamic packaging of a wide variety of ground
products with flights. With
award winning online browsing
and booking Sell-It Suite is a
Sell-It Suite dynamic packaging system for 1time Holidays ready-made solution for both
airlines and low cost carriers.
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