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Individual Employment Opp Photographer South Africa

Individual Employment Opp Photographer South Africa

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Individual Employment Opp Photographer South Africa

  1. 1. Employment Opportunity Professional Photographer KwaZulu-Natal, Mpumalanga or Southern Limpopo, South Africa November 26, 2009 1. The WHL Group (WHL) invites proposals from qualified individuals to provide the following consulting services: Professional Photography 2. WHL is requesting communication from interested individuals. The communication must be submitted in writing and signed. They must contain: a) Expression of understanding of the assignment; b) Demonstration of dedication to sustainable tourism or sustainable development; c) Consultant details, with CV or resume; d) The assignment is expected to take approx 3-4 months in the field, beginning sometime in February / March 2010 . Consultant to indicate availability during this time period. 3. All communications must be submitted in the English language and contain all information requested above in reference to the attached Terms of Reference. Individual consultants are welcome to bid. The deadline for submission: Wednesday 30th December at 5pm, email to eet- sa@whlconsulting.com All applications must remain valid for three weeks. For any clarifications or further inquiries about this notice, please send by email before 18th December 2010 to eet-sa@whlconsulting.com 4. Preference given to citizens of South Africa. 5. The Selection Criteria are: Criteria Points (i). Demonstration of experience in the type of development work 40 required by the assignment (ii). Demonstration of understanding of the assignment (as per the 40 Terms of Reference) (iii). Qualifications and competence of the consultant for the 20 Assignment TOTAL 100 Points 6. An individual consultant will be selected based on the above selection criteria. The top three candidates will be shortlisted for final comparison. The minimum score required Page 1 of 6
  2. 2. to be shortlisted is 70. The individual consultant achieving the highest score will be invited for negotiations. Subsequently, a contract will be issued. 7. Confidentiality: All data and information received from WHL Consulting for the purpose of this assignment are to be treated confidentially and are only to be used in connection with the execution of these Terms of Reference. The contents of written materials obtained and used in this assignment may not be disclosed to any third parties without the expressed advance written authorization of WHL Consulting. Further details on the services are provided in the attached Terms of Reference. This assignment is expected to commence in the middle of February 2010. Page 2 of 6
  3. 3. TERMS OF REFERENCE FOR PROFESSIONAL PHOTOGRAPHIC EXPERT BACKGROUND WHL Africa (WHLA) is the regional branch of the WHL Group (WHL). WHL Africa is the executing agency of the project, Elevating Experiential Travel – Empowering South African Low Income Tourism Providers Project (EET-SA) through The Shared Growth Challenge Fund, which is a project under the Business Trust. This project is being run in association with WHL Consulting (WHLC), a specialized unit of the WHL Group, which focuses on technical assistance and capacity building for enterprises at the destination level. WHL has developed a unique business model for enabling micro, small and medium-sized enterprises (MSME) to be listed and sold online, whilst limiting revenue leakage. The business model involves having locally owned and operated e-marketplace web portals connected to a global network (providing hosting, payment gateways, booking engine and web marketing) and utilizing a common management system. This e-marketplace model was designed and built from the ground up to meet the special needs of MSME accommodation providers in the developing world, and has proven to be very successful in reaching a community of accommodation providers who have not been well served by existing e- marketplace models. The new model has also allowed booking commissions to be retained on-shore in the developing countries, further reducing the “leakage” of tourism profits from the developing world. New ratings schemes called “caring for the customer” and “caring for the destination” have been added to the WHL sites to encourage MSMEs to improve customer service and to engage in proactive sustainability initiatives. WHLC works with the product providers in the developing world (mostly the smaller local hotels, guesthouses and tour / activity operators) to assess market readiness (readiness for groups like whl.travel, Expedia, Orbitz and others to sell online); to develop high quality digital content needed for global distribution in the online world; to build capacity; leverage renewable energy practices; and to assist with access to finance. WHLC also has a strong commitment to sustainable travel and has built a focus on sustainable development into all the consulting products and programs in practice. With the Business Trust, WHL Africa is implementing a project in the KwaZulu-Natal, Mpumalanga & Southern Limpopo provinces. The goal is to provide tools to MSME product owners to be able to participate in the global online marketplace through a variety of activities and tools unique to WHL and WHLC. To meet the overall goals WHL Africa with WHLC has devised a set of tools and activities that will be rolled out in each of the destinations. The WHLC tools to be employed are Market Readiness Assessments, Content Collection Exercises and Market Access Training Seminars. In addition, WHL Africa will be constructing e-commerce websites. Finally, jointly the two entities will be developing a tool called the Tourism Development Bank which will allow for this program of activities to be replicated in other destinations. Page 3 of 6
  4. 4. OBJECTIVES The overall objective is to improve market access for MSME accommodation and activity providers through a cluster marketing strategy. The WHL will help them to more effectively market to the growing independent traveler (FIT) market. The proprietary tool to assess the SMEs, Sustainable Market Readiness Assessment (SMRA), has the objective to identify accommodation products ready to participate in marketing directly to a global audience via e-commerce channels, as well as those nearly ready or not ready at all. For those that are nearly ready or market ready, they will engage in the next step of the program: the Content Collection Exercise. It is one thing to have a nice guesthouse or local homestay but it is entirely another thing to have the professional and high quality digital content (photos and story) needed to sell the product. One of the biggest needs for SMEs throughout the developing world is this content, without which it will be impossible to reach a global audience. It is the minimum entry requirement for building market access. The content needs to be high quality, in the correct format (e.g. digital images in both high and low resolution formats), and also placed in the hands of the accommodation owners so that they can use the material to leverage the multitude of distribution channels available to them. The WHL Consulting Content Collection Exercise is designed specifically to address this need. The Content Collection Exercise consists of two parts (two separate consultants): A Travel Writer and A Professional Photographer. This RFP is for the Professional Photographer position. The CCE Professional Photographer portion is essentially a site visit and photography shoot. Each CCE can take approximately 45 minutes to 2 hours depending on size of property and number of photographs required. The Consultant will need to manage the travel and photographic schedule, calling ahead to confirm appointment time so that at least 3 (average of 4.5) shoots can be conducted per day. There will be 2-4 CCE Professional Photographers hired under this project, to cover different territories. Each CCE Consultant will be assigned to interview between 100-200 MSMEs in total and it is expected this target can be reached in 3-4 months time, with the expectation that 50 MSMEs are photographed (inclusive of post-production and upload to the servers) per month. In addition, some destination photography should be completed in that 3-4 month time period as well. Every two weeks the Consultant will need to report to the project coordinating office with status updates and to coordinate the next two weeks of the travel and interview schedules. If the Consultant is able to shoot more than their agreed targets and if there are more MSMEs to shoot once the agreed target is reached, the consultant and the project coordinating office may agree upon a rate and time frame for the Consultant to conduct the additional shoots. The consultant will be required to undergo 1 day of in-person training with the WHL team at the start of the assignment and to be available for virtual training with 360 Cities for the panoramic photography guidelines (see below) and how to use their delivery system. Page 4 of 6
  5. 5. SCOPE OF WORK Working closely with the appointed WHLC task team leader, tasks the consultant will undertake, will include: • Take digital still photographs of Market Ready and Nearly Market Ready Product: o Photos of exteriors and general photos (exterior, grounds, décor, etc.) (3-5 edited and final images for delivery to the SME) o Photos of room types (2-4 final images of each room type) o Photos of facilities and amenities (3-6 final images) o Photos of the host of the provider (manager or owner) and any sustainable tourism initiatives (2-7 final images) • Create 4 fully-spherical panoramic images for each product. The panoramic images should be of the same format as on 360cities.net <http://360cities.net> . The panoramic images will be used to create a virtual tour of each location. Photographers without panoramic experience will be trained and supported by 360 Cities. • 25-35 final (edited) destination images for each destination • Each image will need to be resized so there is a web-sized image and top quality image of each photo and saved as <Image Description, SME Name, Destination Name> • Each image will also need an accommodating caption and alt tag. The caption as a description of the image and the alt tag as one to two keyphrases. • Deliver all images on DVD (or multiple DVDs) to WHLC (produce 4 copies of each DVD ) The work done by the consultant will be performed at the consultant’s home base and in the field in KwaZulu-Natal, Mpumalanga & Southern Limpopo provinces. The assigned territory will depend on number of consultants hired under this portion, consultant/s home base and based on negotiation. The anticipated travel schedule is as follows: Task Number of Approximate Dates Location Days** Preparation and Training Approx 5-10 days January / February Home base and in the 2010 field Shoots, post production Approx 3-4 Start February / In the field, Home and uploading of photos months March 2010 – Base Completed by mid 2010 Page 5 of 6
  6. 6. QUALIFICATIONS Successful Applicants should: • Have 2-3 years of international travel and work experience. • Have 2-3 year of experience photographing MSMEs. • Have solid production skills including uploading to CMS driven applications. • Be able to evidence a strong knowledge of and understanding of the South African provinces. • Be committed to a sustainable tourism industry and sustainable development. • Able to work flexible hours and manage their own time efficiently. • Regular access to email and Skype for correspondence, coordination and virtual training with WHLC prior to and during implementation. • Have their own photographic equipment. REMUNERATION The contract will be a lump sum contract for fees. Fees will be commensurate with past experience and in line with project budget allocations. Reimbursable expenses will be at the cost of the project either as a reimbursable expense or paid directly by the project. All reimbursable expenses will be paid out at cost with corresponding documentary evidence. REPORTING The consultant will report to Anita Raw, Project Manager. Page 6 of 6

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