3. .ima li sve to smisla? Ima li internet (web) uopće smisla? Warren Buffet: U poslu je najvažnije zadržati zdrav razum
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6. .koliko je danas veliki taj internet? Email * 107 trillion – The number of emails sent on the Internet in 2010. (15.000 po stanovniku Zemlje) * 294 billion – Average number of email messages per day. * 480 million – New email users since the year before. * 89.1% – The share of emails that were spam. * 2.9 billion – The number of email accounts worldwide. Websites * 255 million – The number of websites as of December 2010. * 21.4 million – Added websites in 2010. http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/ “ ...There will be over 5 billion internet user until the end of the decade...” “ ...The amount of information on the web is really exploding. They say that from the beginning of human history all the way up thru e 2003 , you took all the information that has ever been recorded, you take all the books that have been written, all the films that’s been produced, that’s about 40 egzabytes of information that was produced in all human history up to 2003. This year (2011) the World is producing about 800 egzabytes of information … and all that lines up on the web...”, DENIS WOODSIDE, GOOGLE, http://www.youtube.com/watch?v=pK02FzSKotc&feature=youtu.be Mjesečni promet na internetu će 2015. godine biti 80 egzabibyta
19. .internet utjecaj na prodaju ....Over $155 billion worth of consumer goods was purchased online in the U.S. in 2009 , yet a far larger portion of offline sales were influenced by online research, according to a March report from Forrester Research. Forrester estimates that $917 billion worth of retail sales last year were “web-influenced,” with online and web-influenced offline sales combined accounting for 42% of total retail sales. That percentage will grow to 53% by 2014, when the web will influence $1.4 billion worth of in-store sales.... . Pitanje 1: Da li kupujete online? Pitanje 2: Prije kupnje koristite? IZVOR: http://selnd.com/dk0CTb Think with Google- What we learned in 2010: http:// www.youtube.com/watch?v = KhlJgFznaxI
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21. .što internet publika misli o internet oglasima? IZVOR: http://www.harrisinteractive.com/vault/HI_UK_Report_LinkedInResearch.pdf
24. .redoslijed prikaza Yahoo tražilica se oslanjala na procjenu ljudi u određivanju relevantnosti web-sadržaja. Zato je Yahoo izgubio trku jer se lansirao ogroman broj web-stranica i ljudi to više nisu mogli pratiti.Yahoo sve više postaje portal (bolji od iGoogle). ‘ ...if you are not in Yahoo Web Directory, you can wait a long time before you appear in Yahoo SERPS....if you have a business website you will have to pay $299 dollars annualy to remain inside Yahoo Web Directory...’ (IZVOR: http:// www.irkawebpromotions.com/search-engines/yahoo/ ) ožujak 2010. Google tražilica koristi matematički algoritam kojim vrednuje web-stranice i slaže ih prema "prirodnom" ili “organskom” redoslijedu (natural ili organic). ‘ ...t here are several hundred ranking factors in the algorithm and each are weighted differently ...in 2010 we run 20000 tests...we changed the search algorithm more than 500 times last year (2010)’ (IZVOR: http://www.youtube.com/watch?v=J5RZOU6vK4Q ) kolovoz 2011
34. Live, love and help others to live and love Socijalne mreže su kao druženje: Tulum, party, zabava, dernek, izlet, Ako nam se “X” svidi ili se mi “Y” dopadnemo, dogovaramo daljnje druženje: poziv kući, u restoran, u kino, u šetnju, druženje s ekipom www.escapestudio.net www.internet-oglasavanje.net www.facebook.com/miroslawarga twitter.com/mvarga http://www.linkedin.com/in/vargamiroslav [email_address] Pozornost, predstavljanje (attention, awareness) Privlačnost (attraction) Ako je sve OK! X ili Y će s nama ostvariti socijalnu interakciju. Sigurno će nas spomenuti dalje nekom Z (možda i loše!). Posao, ponuda (acquisition, action) Komentari na blog, poruke na wall twitanje stavova, preporuke mailom drugima, newsletter prijava, narudžba nekog posla i sl. AIDA je 3P na elektroničkim računalima
35. .socijane mreže rastu brzo? Socijalne mreže povećavaju broj interakcija otprilike s kvadratom broja članova. U stvarnosti je porast nešto manji jer postoje ograničenja u komunikaciji (primjerice, može postojati veza, ali korisnici ne govore isti jezik). Broj nezavisnih veza ponaša se prema Metcalfeovom zakonu: n (n-1) Broj nezavisnih veza = 2 Broj interakcija je dvostruko veći od broja nezavisnih veza jer jednom vezom moguća je komunikacija A => B i B => A. Kod velikog broja nezavisnih veza (n) broj interakcija se može aproksimirati s n 2 . Dva telefona povezuje jedna veza s dvije mogu ć e interakcije. 5 telefona povezuje 10 razli č itih veza s 20 mogu ć ih interakcija 12 telefona povezuje 66 razli č itih veza sa 132 mogu ć e interakcije.
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37. . što je viralni marketing? Def 1: Puno muzike za malo para IZVOR: http://www.mojbiz.com/viralni-marketing-puno-muzike-za-malo-para.html Def 2: Viralni marketing kolokvijalno bi se mogao prevesti kao “Internetska usmena predaja”. IZVOR: http://www.ebizmags.com/sto-je-viralni-marketing-i-kako-funkcionira/ Def 3: Viralni marketing je, uprošćeno rečeno, vrsta marketinga u kome se reklame prenose dobrovoljno od strane samih korisnika. Izvor: http://webvodic.blogspot.com/2007/08/viralni-marketing.html Def 4: Viralni marketing je po naški ‘Radio Mileva’. Nitko ne zna kako radi, ali svi saznaju sve - i to odmah! Izvor: Krešimir Macan nakon trećeg piva u razgovoru o ratnim uspomenama.
38. .viralni marketing: Youtube 1. Druga najveća tražilica na svijetu (iza Google tražilice) 2. Video servis koji svake minute korisnici napune sa 48h snimljenog materijala 3. Besplatno dostupan video servis na kojem se pregleda 3 mrld filmova – DNEVNO! Izvor: http://googleblog.blogspot.com/2011/05/thanks-youtube-community-for-two-big.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29 Don't get mad, get YouTube
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42. .kuda idemo? "Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years." - The Mobile Internet Report, Morgan Stanley, 12/09 Prosinac 2009 Izvor : Jedna naša kampanja u RH Izvor: http://searchengineland.com/the-mobile-web-is-finally-here-are-you-ready-39683 http://www.stateofsearch.com/mobile-web-search-on-android-is-the-future-247-increase-in-uk-says-yes / http:// www.youtube.com/watch?v =EVX32adif8I