The document summarizes key findings from a report on foodservice industry trends in Canada. It provides an overview of the size and scope of the Canadian foodservice market. The report is based on extensive consumer research and identifies five major trends driving the industry: evolving foodservice segments, adventurous eating, healthy choices, environmental sustainability, and shifting demographics. It highlights opportunities for growth within each trend and how operators and manufacturers can capitalize on these long-term opportunities through strategic planning.

1. Canada Foodservice MegaTrends 2010 Essential Strategic Insights into the Canadian Foodservice Industry http://corpdevnew/image_library/ November, 2010 Copyright 2010. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Canada Foodservice MegaTrends

2. Executive Summary The Canadian foodservice industry represents $46 billion dollars in sales with over 7 billion restaurant occasions annually. The Foodservice MegaTrends Report provides timely and actionable insights for manufacturers and operators who want to understand the key trends that are driving consumer purchase decisions. This information is an essential resource for long-term strategic planning.

5. Table of Contents Evolving Foodservice Segments | Page 4 Changes in the traditional foodservice segments are shaping consumers’ behaviours and attitudes toward dining out. Discover further insight into the three key shifts within this trend and how operators and manufacturers can capitalize on long-term growth opportunities. Foods, Flavours and Adventure | Page 39 Over three quarters of Canadians consider themselves as adventurous eaters and this group continues to grow. Gain further insight on how to tap into this market with an in-depth profile of the adventurous eater. Healthy Choices | Page 54 Consumers seeking healthy or light options drive $4B in restaurant sales annually. With increasing attention on health by consumers, media and watch dogs, operators and manufacturers cannot ignore this trend. Drive future growth by uncovering how consumers are making healthier choices. Environmental Sustainability | Page 71 Among Canadians, 42% are more likely to visit restaurants that are perceived to be more environmentally friendly, but only 26% are aware of restaurants that address their concerns. Learn more as consumers speak out on the top actions they want restaurants to take to improve the environment. Shifting Demographics | Page 83 Changes in demographics are a driving force that affects all MegaTrends in the foodservice industry. With unique differences and similarities among the demographic segments, operators and manufacturers must execute strategic plans with demographics in mind.

6. Canada Foodservice Dollar Performance PCYA In 2010, dollar growth in the Canadian Foodservice market halted to +0.4% State of the Foodservice Market

7. MegaTrends uncovers key revenue opportunities… Morning Meal $6.8 Billion Dollars Food Adventurers $5.5 Billion Dollars Healthy Consumers $4 Billion Dollars Grocery HMR $1.7 Billion Dollars Gen X (25-44yrs old) $15 Billion Dollars

8. Morning meal is growing…..

9. … while Supper declines across Foodservice segments

10. Consumers are snacking more…

11. … and not always cutting back, but managing their spend Opportunity for operators : need to demonstrate value to customers

12. Family Occasions are declining

13. More educated consumers

16. Order your copy of Canada Foodservice MegaTrends 2010: Essential Strategic Insights Contact Charles Camaroto at 866-444-1411 [email_address] . For more information