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#TechWomen@mwdonnelly @AlignRevenue @NHHTC
SOCIAL MEDIA & YOUR
PERSONAL BRAND
Margaret Donnelly
Co-Founder & CMO, AlignRevenue Inc.
HOW TO EFFECTIVELY USE SOCIAL MEDIA
TO DEVELOP YOUR PROFESSIONAL PRESENCE
@mwdonnelly @AlignRevenue www.slideshare.net/mwdonnelly
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
A LITTLE
BACKGROUND
•  Online social networker since the
early 90’s
•  Principal at JitterJam – Social Media
Marketing / CRM platform (sold in
2011 to Meltwater Group)
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
You USED TOhave SOME CONTROL of the information that most
people could obtain about you
YOUBEFORE THE INTERNET & SOCIAL MEDIA
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
NOW most everything you post, discuss, publicize, say, like, comment on,
review is DISCOVERABLE(also everything referencing you).
And it will live forever (in Internet time).
YOUAFTER THE INTERNET & SOCIAL MEDIA
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
 STEP THREE
STEP ONE
 STEP FOUR
DISCOVER
GATHER SOME FACTS
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
This is how most people will
INIITIALLY perceive you. Compare
your profile to others similar to you.
This will also give you a LIST of
social profiles you should actively
monitor and manage.
(TIP: Turn on private browsing)
GOOGLE
YOURSELF & OTHERS
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
http://pipl.com
Extra credit. This one might scare you a little bit.
PIPL YOURSELF
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
 STEP THREE
STEP ONE
 STEP FOUR
STRATEGIZE
DISCOVER
DEVELOP YOUR PLAN
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
Define HOW you want people to view you professionally and assess where
you are today. Define how you want to use each of these networks and
MAKE A LISTof the actions you want to take to get there.
DEFINE YOUR END POINT AND MAP YOUR ROUTE
START
END
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
MARKETING STRATEGIST
HITECH
ENTREPRENEUR
B2B SALES
PROFESSIONAL
PROFILE
DEFINE YOUR (SOCIAL) SELF
Define where you want to “live” online and what those social networks/channels help you
accomplish in developing your public/professional profile.
HOBBIES
INTERESTS
ACTIVITIES
FAMILY/FRIENDS
PERSONAL
PROFILE
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
 STEP THREE
STEP ONE
 STEP FOUR
BUILD
DISCOVER
GET YOUR PROFILE IN LINE WITH YOUR PURPOSE & VISION
STRATEGIZE
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
LINKEDIN IS YOUR FIRST STOP
Hubspot Marketing Blog: How To Use LinkedIn: The Ultimate List of LinkedIn Tips
h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x
Google “LinkedIn profile best practices 2015”
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
LINKEDIN
PROFILE
ESSENTIALS
NO BLANK PROFILE PHOTOS
✓
H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e
SUMMARY = EXTENDED
ELEVATOR PITCH
Hint: You can add media MOST sections
MAKE YOUR HEADLINE =
YOUR POSITIONING
EXPERIENCE =
RESULTS-ORIENTED
RESUME Hint: Ask former colleagues for endorsements
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
LET LINKEDIN HELP YOU
LinkedIn will prompt you to add information to your profile.
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
POLISH
OTHER
SOCIAL
PROFILES
Now that you have your
core LinkedIn profile
complete, go polish your
other social profiles.
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
 STEP THREE
STEP ONE
 STEP FOUR
ENGAGE
DISCOVER
GET ACTIVE, GROW CONNECTIONS, GET RESULTS
STRATEGIZE
 BUILD
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
CONTENT
CONNECTION
CONVERSATION
THE 3 C’S
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
HOW TO MAKE LINKEDIN CONNECTIONS
1. MAKE THE APPROACH PERSONAL
✓
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
HOW TO MAKE LINKEDIN CONNECTIONS
2. MAKE THE APPROACH RELEVANT/OF VALUE
✓“It was great meeting you at ______________! I really enjoyed the conversation
about _____________. If I can do anything to help you in the future, please let
me know. Until then, please feel free to connect with me on LinkedIn.”
“It has been a long time since we worked together at ___________ . Glad to see
that you’re doing well at _______________ . Would love to connect with you and
keep in touch! Please feel free to connect with me…”
✓
“I saw your recent blog post on __________ and I wanted to reach out and
introduce myself. We share a mutual connection, ___________________, and I
I’d love to share a resource with you that could potentially address the
issues you mentioned in your post…”
✓
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
CONTENT
CONNECTION
CONVERSATION
DRIVING THE 3 C’S
FOLLOW / FOLLOW BACK
FORMAL REQUEST
FRIEND
SHARE (RELEVANT, TIMELY)
PUBLISH (THOUGHT LEADERSHIP)
COMMENT
SHARE
OFFER
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
 STEP THREE
STEP ONE
 STEP FOUR
KEY TAKE-AWAYS
DISCOVER
1.  YOUR PROFILE BLENDS PROFESSIONAL & PERSONAL PERSONAS
2.  RESEARCH & DEVELOP A STRATEGY FOR YOUR TARGET
PROFESSIONAL PROFILE
3.  BUILD YOUR PROFESSIONAL PROFILES ON YOUR CHOSEN SOCIAL
NETWORKS
4.  CONNECT, PUBLISH/SHARE RELEVANT CONTENT & ENGAGE IN
CONVERSATIONS W/YOUR TARGET AUDIENCE(S)
STRATEGIZE
 BUILD
 ENGAGE
#TechWomen@mwdonnelly @AlignRevenue @NHHTC
QUESTIONS?

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