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A) Choose the correct answer and write in the box below:
1. Which of the following features of SFA helps to integrate the financial functionality of the back and front office of an organization?
a) Contract management b) Opportunity management
c) Asset management d) Data quality management
2. Which one of the following options is the correct benefit of SFA?
a) Decreases trading and increases administration
b) Helps to close agreements slower
c) Provides real-time visibility into sales
d) Helps to implement consistent sales processes across departments only
3.a form of marketing that identifies key events in the customer and business lifecycle known as Event based marketing is also called as
a) trigger marketing b) event-initiated marketing
c) both a and b c) none of the above
4. CRM makes use of which types of automation
a) Sales Force Automation (SFA) b) Marketing Automation (MA)
c) Services Automation (SA) d) All the above
5. _________is used by various salespersons such as salespersons in B2B and B2C contexts, door-to-door salesmen, direct sellers, online sellers, etc.
a) SFA software b) Marketing Automation (MA)
c) Services Automation (SA) d) none of the above
6.Benefits of Sales Force Automation
Improved customer relationship, staff productivity, and business revenue.
Increase in salesforce productivity and accurate reporting.
Improved customer relationships, increase in sales revenue, improved market share, increase in profitability.
All the above
7.Campaign management includes the following in its marketing initiative.
a)planning b)execution c) tracking and analysis d) All the above
8. How Can a CRM Benefit Your Marketing Campaign?
a) Segmentation b) Focused Targeting
c) Personalized Tactics d) All the above
9. Market segmentation is the process of dividing your target market into smaller and defined categories. These categories can include interests, demograph
interests B) demographic c) locations, and needs d) All the above
10. Campaigns have many benefits, including:
Increasing sales and profits
Introducing a new product
Increasing product awareness, Establishing a brand image
All the above
11. Which of the following response media provides the three different service models of ‘Immediate Assistance’, ‘Deferred Assistance’ and ‘Engaging’ wi
a) E-mail b) Call centre
c) SMS d) Web site
12. Organizations can deliver robust service to customers with the help of real time & centric databases; which can be operated from a single point.
a) Contact Management b) Automated Support Scheduler
