FINAL ASSIGNMENT Name:___________________ Date:____________________ CJT 2800: Professional Ethics in Criminal Justice-Spring 2014 Course Description: Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined. Assessment: Presentation (15 minutes) 1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics. 2. Student will discuss the ethics issue as it relates to each of the fields. 3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation. 4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics) 5. Student will discuss the impact of technology and media on the ethics issue. 6. The student will research the topic and must have 5 legitimate, documented resources (APA format). 7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc. 8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format. 1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy. 2.  Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors 3. Apply known methods to improve ethical decisions in a marketing organization 4. Compare and contrast the fundamental methods of gathering data. 5. Define what a market is for an organization 6. Explain why firms select and use different general targeting strategies 7. Develop a segment profile using the major segmentation variables when constructing a marketing plan 8. Evaluate market segments for a firm 9. Explain the benefits, dangers and methods, for positioning of a product, service or idea 10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan 11. Compare and contrast the major characteristics of business customers and consumers 12. ...

1. FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the
field of public safety, including law enforcement and
corrections, as it relates to morals, values, integrity, discretion
and authority. The course queries ethics as to the fair and equal
treatment of those involved in the criminal justice process to
include criminal justice personnel, victims and criminals.
Topics relating to the history, definition, categories and theories
of ethics; lying and deception as it relates to criminal justice;
prejudice and discrimination in the field of criminal justice; and
abuse of authority specific to the field of criminal justice will
be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of
the following fields of criminal justice: law enforcement,
courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of
the fields.
3. Student will provide 1 possible resolution (accountability) to
the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3
theories discussed in the textbook (formalism, Utilitarianism,
and Virtue ethics)
5. Student will discuss the impact of technology and media on
the ethics issue.
6. The student will research the topic and must have 5
legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the

2. topic using visual aids to include but are not limited to 3 of the
following examples: powerpoint, youtube, interactive games,
poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her
presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined
target utilizing an environmental and SWOT analysis, buyer
behavior concepts, product strategy, pricing strategy, integrated
marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s
success, its customer’s ability and willingness to buy products
and competitive and economic factors
3. Apply known methods to improve ethical decisions in
a marketing organization
4. Compare and contrast the fundamental methods of
gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general
targeting strategies
7. Develop a segment profile using the major
segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for
positioning of a product, service or idea
10. Discuss the relevance and associated marketing
tactics of each of the stages in the consumer buying process in
the marketing plan
11. Compare and contrast the major characteristics of
business customers and consumers
12. Develop a marketing mix plan using the business
buying decision process and the factors that affect it.
13. To use the product adoption process and product
differentiation in developing a marketing plan
14. Describe the characteristics of services and how they

3. influence the service marketing mix.
15. Explain how to deliver exceptional service quality to
produce service sales revenue
16. Explain the value of brands to buyer and seller
17. Select or create a brand name that can both meet the
requirements of sellers and buyers and can be protected.
18. Use the factors that influence marketing channel and
wholesaler selection to wisely select a channel
19. Explain why and how retailers and wholesalers by
type survive
20. Use the basic steps in the personal selling process to
develop and deliver a sales presentation
21. Describe the role of personal selling in the
promotional mix and how it differs across the consumers and
business customers.
22. Explain how non-price competition and price
competition will impact the marketing plan differently.
23. Describe the key factors that may influence pricing
decisions.
24. Develop a plan for analyzing competitors’ prices
25. Employ methods to identify the target market’s
evaluation of price
Marketing Plan Assignment
Marketing Plan Rubric and Information
• Learning Objective: For you to increase and apply
your knowledge understanding and critical thinking skills of
marketing to one of the most common and requested marketing
reports in business; the marketing plan. The marketing plan is
usually developed for a one year period and is based on
numbers, experience, ideas and opinions.
• The marketing plan that you create should not be less
than eight pages double spaced using size 12 fonts.
• Marketing plan is due for grading April 16
Submit only on Blackboard

4. If you are unable to complete your Marketing Plan parts by the
review due dates for each part, only the parts submitted on time
for the reviews will be reviewed to offer you personalized
feedback of your marketing plan. The review is to provide you
suggestions on how to improve the marketing plan IT IS NOT
FOR A GRADE. The marketing plan will be graded after
December 9. As always, should you have any questions, feel
free to contact me.
Submission Process:
• Complete as a Word document
• Click on “Marketing Plan” in the left side menu in
Blackboard
• Under “Marketing Plan” click on “View/Complete”
and follow the instructions
A Rubric and Information about the Marketing Plan follows on
the next page:
Keep in mind that the evaluation will consist of 3 levels for
each section with a point value. They are:
• Do you understand the marketing concept involved
• Have you explained what the organization is currently
doing with the concept
• Have you included in your marketing plan what
changes in the use of the concept the organization can make to
obtain the marketing plan objectives that you have stated?
Item
Point Value
Earned Points
Brief description of business/product, name, location, picture if
possible of business and what it does.
Ch1 P.25 Qt 3

5. Qt 3. What benefits will your product/organization provide to
the Customer? How will these benefits play a role in
determining the customer value of your product/organization?
4
Ch 2 P.54 Qt 1; and Qt 2
• Identify the core competencies of your company? Do
they currently contribute to a competitive advantage?
• Conduct a SWOT analysis of company to identify its
strengths and weaknesses. Continue your analysis to include the
business environment, discovering any opportunities that exist
or threats that may impact your product/company.
4
Ch 2 P. 54 Qt 3
• Using the information from your SWOT analysis,
have you identified any opportunities that are a good match
with your company’s core competencies? Likewise, have you
discovered any weaknesses that could be converted to strengths
through careful marketing planning?
See Appendix A for ideas of what to consider in your SWOT.
4
Ch 3 P.88 Qt 1
• Describe the current competitive market for your
product/organization. Can you identify the number of
brands/organizations or market share they hold? Expand your
analysis to include other products/organizations that are similar
or could be substituted for yours. *Competitors (2) names and
location, ReasonS considered comps. (Consider brand, product
and generic competitors).
4

6. Ch 4 P.120 Qt 2
• Referring to Table 4.2 as a guide, discuss how the
negative impact of your product’s/organization’s production and
use could be minimized, that is the environmental impact.
Write a brief code of conduct for the organization.
http://www.bbb.org/council/for-businesses/toolkits/
http://www.bbb.org/council/migration/business-
tips/2011/03/promote-your-companys-greener-side-/
4
PART I: Total Points
20
Marketing Plan Rubric and Information
PART I: The Firm, Core Competencies, The Environment and
Competitors, total value 20 points.
Part II: Mktg Plan Objectives, Target Market and Positioning,
total value 20 points
Item
Point Value
Earned Points
Mktg. Plan objective-what is to be accomplished. Using
characteristics of good Obj.
Therefore, the objectives of the firm should be in specific
terms. That is, "10% increase in gross sales in the next 12
months" is better than to "increase sales as much as possible."
Each objective should be realistically attainable, yet should
provide a challenge.
There is no certain number of marketing plan objectives for the
product/firm, but the owner determines the number of objectives
based on his or her desires for the firm's future operation.

7. See Appendix B or see Marketing Objectives page 35 of
textbook SMART
4
Ch 5 P. 152 Qt 1, Qt 2 and Qt 3
• Define the nature and scope of the question you must
answer with regard to your market. Identify the types of
information you will need about the market to answer those
questions. For example do you need to know about the buying
habits, household income levels, or attitudes of potential
customers?
• Determine whether or not this information can be
obtained from secondary sources. Visit the websites provided in
Table 5.3. as possible resources for the secondary data.
• Using Table 5.4, choose the appropriate survey
method(s) you would use to collect primary data for one of your
information needs. What sampling method would you use?
4
Ch 6 P. 184 Qt 1 and Qt 2
• What type of targeting strategy is being used for your
product? Should a different targeting strategy be employed?
• Select and justify the segmentation variables that are
most appropriate for segment the market for your
product/organization. If your product is a consumer product,
use Figure 6.3 for ideas regarding the most appropriate
segmentation variables. If your marketing plan focuses on a
business product, review the information in the section entitled
“Variables for Segmenting Business Markets.”
4
Ch 6. P. 184 Qt 3
• Target Mkt. Description (WRITE ATARGET
MARKET PROFILE) with demographics and at least one other
set of variables—geographic, psychographic or behavioristic.

8. 4
Ch 6. P. 184 Qt 3
• Using Figure 6.7 and 6.8 as a guide, discuss how your
product/organization should be positioned in the minds of
customers in the target market relative to the
product/organization positions of competitors. What sets your
business apart from the rest? What will trigger your ideal
customer to think of you?
4
PART II: Total Points
20
Part III: Buyer Behavior, Product and Distribution Strategies
Item
Point Value
Earned Points
Ch 7 P. 218 Qt 1 and Qt 2
• What type of problem solving are your customers
likely to use when purchasing your product or from your
organization (see Table 7.1) P. 206?
• Determine the evaluative criteria that your target
market(s) would use when choosing between alternative
brands/organizations.
• How do customers obtain info about firm, products
and service? See “Information search” p. 193 of book. NOT
what information is provided by the organization BUT what the
customer listens to, reads, watches etc.
• What ideal customer wants when buying from firm?
See fig 7.1 P 193 of book

9. 6
Ch 11 P. 341 Qt 1
• Using Figure 11.2 as a guide, create a matrix of the
current product mix for your company.
• Should a product be added or deleted from the mix?
4
Ch 13 p. 393 Qt 1 and if more intangible organization or
product then answer ( Qt 2, Qt 3, Qt 4 and Qt 5) otherwise go to
Ch 14
• Using Figure 13.1, determine your
product/organization degree of tangibility. If your
product/organization lies close to the tangible end of the
continuum, then you may proceed to the questions in the next
chapter.
• Discuss your product/organization with regard to the
six service characteristics. To what degree does it possess the
qualities that make up each of these characteristics?
• Using Table 13.1 as a guide, discuss the marketing
challenges you are likely to experience.
• Determine the search, experience, and credence
qualities that customers are likely to use when evaluating your
service product/organization.
• Consider how your service product relates to each of
the dimensions of service quality. Using Table 13.2 as guide,
develop the evaluation criteria and examples that are
appropriate for your product.
4
Ch 15 P. 462 Qt 1 and Qt 4
• Marketing intermediaries perform many activities.
Using Table 15.2 as a guide, discuss the types of activities

10. where a channel member could provide needed assistance to
your organization.
• Discuss the physical functions that will be required
for distributing product or/and distributing to your organization
focusing on materials handling, warehousing, and
transportation.
3
Ch 16 P. 497 Qt 3
3. Discuss how the characteristics of the retail establishment,
such as location and store image, have an impact on the
consumer’s perception of your product or the retail
organization.
3
Total Points Part III
20
Part IV Promoting and Pricing
Ch 17 P. 530 Qt 2 and Qt 3
• What are your objectives for promoting? Use Table
17.2 as a guide in answering this question.
• Which of the four elements of the promotional mix
are most appropriate for accomplishing your objectives?
Discuss the advantages and disadvantages of each. What single
type of promotion will reach your target market most
effectively? Explain!
5
Ch 18 P.559 Qt 1, Qt 3 and Qt 5
• What class and type of advertising would be most
appropriate for your product?
3 Using Table 18.3 as a guide, evaluate the different types of

11. media and determine which would be most effective in
meeting your promotional objective (from Chapter17).
Write narrative for an advertisement specifically for your
business. See textbook p.545 heading “Copy” 2 nd paragraph.
5 Review Table 18.7 and discuss possible uses for
publicity in your promotional plan.
5
Ch 19 P 591 Qt 1, and Qt 3
• Review the various types of salespeople describe in
this chapter. Given your promotional objectives (from Chapter
17), do any of these types of salespeople have a placed in your
promotional plan?
3
Ch 20 P. 623 Qt 1 and Qt 4
• Does your organization currently compete based on
price or non-price factors? Should it continue with this
approach?
4 Using Figure 20.8 as a guide, discuss the various factors
that affect the pricing of your product.
3
Ch 21 P. 649 Qt 1, Qt 2 and Qt 3
• Using Table 21.1 as a guide, discuss each of the
seven pricing objectives. Which pricing objectives will you use
for your organization?
• Review the various types of pricing strategies in
Table 21.3 Which of these is the most appropriate for your
product?
• Select a basis for pricing your product (cost, demand,
and/or competition). How will you know when it is time to
revise your pricing strategy?

12. 4
Total Points Part IV
20
Appendices WHAT FOLLOWS IS INFORMATION TO
STIMULATE YOUR THOUGHTS IT IS NOT NECESSARY TO
ANSWER EACH OF THE QUESTIONS THAT FOLLOW.
Appendix A
OPPORTUNITIES/PROBLEMS (by Area)
(Include areas where problems have been determined. Omit
other areas.)
1. Marketing
A. Opportunities/Problem(s)
Consider: -Target market
-Market research
-Product/service differentiation
-Consumer service
-Location
-Pricing
-Purchasing
-Advertising/promotion
-Image of the firm
B. Discussion
(Relate information, circumstances, or occurrences that caused
you to decide that it was a problem area).
C. (1) Recommendation(s) I (Consider alternate courses of
action and suggest action to be taken at this time).
(2) Recommendation(s) II (Consider alternate courses of action
and suggest action
Appendix B
Characteristic of well stated objectives:

13. More follows on the next page
Marketing and Other Questions to Ask for Developing a Plan
I. FOR EVALUATING MARKETS
1. Is the firm's major problem lack of sales?
2. What has been the trend of sales in recent years?
3. What factors can be determined as responsible for the trend
of sales?
4. Was a proper market survey made when the firm started?
5. If so, what were the predicted results in sales volume?
6. If not, should such a survey be made now?
7. Have the basic sources of market survey data been studied?
8. Does population growth, new competition, or competitor
change in methods justify new ways of serving this market?
9. Has the character of the population in the trading area
changed, aside from general growth or decline? Has this
affected sale?
10. Has the ratio of population to number of firms in this
trading area changed since the firm was established? If so what
has been done by management to keep current with these
changes?
11. What is the nature and form of competition?
12. Does the future look good, medium, or bad for this firm in
this market?
Retail Firms
1. Is the firm located in a high rent or low rent area? Should it
be? Is the rent paid by the firm competitive?
2. If in a low rent area and competing with firms in high rent
areas, how does it compensate to attract customers?
3. Is the location good from the standpoint of meeting

14. competition?
4. Is the total traffic in the area adequate?
5. Do neighboring stores draw potential customers?
6. Is there a parking problem for customers? Would it be
worthwhile to pay for customer parking?
7. Is the location good for development of sales via promotion?
8. Is the location appropriate to the principles of location for
convenience, shopping, and specialty stores?
9. Is there a better site available in the area?
10. Is the going home side of the street or the sunny side of the
street important to this firm? Does it have that advantage?
11. Do the community and general area suggest adequate
payrolls, population trends, living habits, and attitudes to
encourage firm development here?
12. Are any other disadvantages of this location observed?
For Service Firms
1. Is customer visitation an important part of the business? If
so, are facilities for customer comfort adequate?
2. Is the location consistent with the type of clientele sought
and their habits in buying this service?
3. Does the firm need a high rent location? Is it in one?
4. If efficient working conditions for employees are important,
do they exist?
5. Is the firm paying an expensive rental for space when most of
its business comes via telephone? Is this necessary?
6. Is drop-in business important? Does it exist in adequate
quantity? Can it be developed by advertising?
VI. FOR EVALUATING LAYOUT
1. Is the present layout encouraging to sales because it reflects
buying habits of customers?
2. Could it better reflect a good "selling machine?" How?
3. Is merchandise attractively displayed?
4. Is merchandise displayed to facilitate easy comparisons and

15. easy examination?
5. Is customer comfort properly provided to meet the particular
shopping habits of the firm's customers?
6. Are associated lines of merchandise displayed adjacently?
7. Does the layout reflect maximum use of light, ventilation,
and heat?
8. Is maximum view of store space by customers, employees,
and managers desirable? If so, is this view now possible?
9. Are selling and non selling activities properly separated?
10. Are convenience, shopping, and specialty goods properly
located in the floor plan?
11. Does the image of the store reflect colors, fixtures, and
displays that are compatible with the type of customers sought?
VIII. FOR EVALUATING SALES DEVELOPMENT AND
PROMOTION
1. Has the firm properly distinguished between established
demand and promotion methods?
2. Has your client considered all the direct and indirect sales
promotion methods?
3. Are the applicable sales promotion methods being used in
effective quantities?
4. Is the present advertising program being checked for its
effectiveness?
5. Is the present sales volume consistent with the potential for
the firm in this trading area? If not, how could it be increased?
6. Do customers generally reflect a feeling of satisfaction in
doing business with the firm?
7. What is the firm's image in the community that it serves?
8. How could it be improved if deficiencies are found?
9. Is personal selling by employees consistent with best
practices?
10. Do any suggestions seem apparent for improving sales
promotion?
11. Is the sales force producing at efficient economic
opportunity levels?

16. IX. FOR EVALUATING PRICING POLICIES
1. Do prices now produce an average gross margin consistent
with the sales volume for this type of firm? If not, why?
2. Is the pricing policy influenced by fair trade laws, nationally
advertised prices, or competitor prices?
3. Is market strategy employed in setting prices?
4. Is your client reluctant to adopt less-than-average markup
prices when good judgment dictates their use?
5. Do prices reflect attempts to sell slow moving merchandise?
6. Are proper methods used in moving slow merchandise?
7. Is merchandise style a factor in markups and markdowns?
8. Does original markup policy reflect normal markdowns,
employee discounts, damaged merchandise, and shortages?
9. Does the firm use adequate markups to produce desired
results?
10. Are markups based on cost or retail prices?
11. Have loss leaders ever been used? Were they necessary or
productive?
12. Does the overall pricing policy reflect dynamic
management?
13. Do above average markup sales cover sales in less-than-
average markup items?
14. What are the prices and pricing policies of the competition?
X. FOR EVALUATING MERCHANDISING
1. Does your client recognize the differences in convenience,
shopping, and specialty goods?
2. Does he/she properly place merchandise inventory into these
categories?
3. If sales effort is primarily in one category, does the
merchandising policy properly reflect this fact?
4. Is the merchandising policy generally in line with most
customers' needs in the trading area?
5. Are selling policies and services in line with the product
(credit plans, delivery services, etc.)?

17. 6. If selling industrial goods, does the firm recognize the
difference in merchandising its goods and consumer goods?
7. Is the location consistent with the type of merchandise sold
and the price policies in effect?
8. Are employee capabilities and qualifications consistent with
the needs of the type of merchandise being sold?
XI. FOR EVALUATING SEASONAL VARIATIONS
1. Are there distinct variations in sales during different months
or seasons of the year?
2. Is the management using accepted methods of adjusting
operating expenses to these variations?
3. Is purchasing policy consistent with the noted variations?
4. Would the addition of different lines of merchandise or
different products help to even out the seasonal variation in
sales?
5. If seasonal variations are drastic, would it be better to close
the business entirely for some period in the year?
6. If a manufacturing firm, would it be more profitable to use
the slack periods to build up inventory and cut down factory
overtime in the busy seasons? What are the trade-offs?
XII. FOR EVALUATING PURCHASING AND INVENTORY
CONTROL
1. Are the proper sources of supply now being used?
2. Is your client taking advantage of all purchase discounts?
3. How are minimum inventories and ordering points
determined?
4. Have stockouts of finished merchandise or raw materials
occurred?
5. What is the record for quality, service, and price of its
present suppliers? How about dependability and assistance in
periods of sellers' markets?
6. Are minimum or economic ordering quantities used?
7. Have managers been guilty of buying too large quantities that
were not justified by carrying costs?
8. What is the cost of carrying inventories in stock until

18. needed?
9. Does your client know what his/her best average inventory is
and use it to guide
10. Could more effective purchasing contribute profits to the
present results of operation? How?
11. How often does the inventory turn over each year? Is this
consistent with the industry average?
I. BACKGROUND OF THE FIRM
This section should contain a very brief description of the firm's
operation, its organizational structure, and the experience of the
owner(s). It should include past and present financial status of
the firm. Also, past significant changes during the life of the
firm should be noted. Even though the firm's history is of little
interest to the owner, it provides a business overview that
allows the student team to better understand why the firm is in
its current situation.
The industry environment of the firm should be analyzed,
considering .its effect on the firm's development, future
prospects, and local or regional competition.

19. Marketing Plan Development; Starting the Process
Selecting a Teammate
You should develop the marketing plan with a teammate, if at
all possible. Good marketing plans require an understanding of
marketing concepts, information gathering and a lot of thought.
It is good to have a partner to bounce ideas and thoughts back
and forth to make sure that the marketing plan is right on with
moving the organization toward its marketing objectives.
Marketing Plan Organization Selection
Select a single site business or organization, NOT a franchise or
multiple site organization. A traditional site retail organization
is the easiest to develop a meaningful marketing plan. You can
visit a retailer as a shopper and obtain considerable information
for a marketing plan. DO NOT select a business, organization or
product that you will need to obtain information from the
manager or owner. Chances are they will not cooperate.
You do not want to select large organizations and
franchisors that have multiple sites because they typically have
marketing experts in the organization who prepare marketing
plans. It will be difficult for you to develop a marketing plan
that is better than the experts. Small single site organizations
need help and ideas resulting from marketing plans. The
purpose of a marketing plan is to develop strategy and tactics to
achieve marketing objectives of the organization. It is not a
report on what the organization is currently doing, that is a
SWOT analysis.