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Is This Thing On? A Beginner’s Guide to Podcasting

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From NPR to your neighbor next door, it seems like everyone is jumping on the podcasting bandwagon. It helps that there’s a growing market waiting to hear what you have to say – according to Pew Research, the percentage of Americans who listen to podcasts has nearly doubled since 2008.

Podcasting represents a huge opportunity to grow your audience and connect with them through a new medium. Learn how to captivate your listeners with Mykl Roventine’s Beginner’s Guide to Podcasting. He’ll cover the basics of getting started, tools & techniques used to produce your podcast, production insights, and methods to distribute your finished episodes.

Presented at the Social Media Rockstar Event in Morton, MN on September 16, 2015.

Publié dans : Technologie
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Is This Thing On? A Beginner’s Guide to Podcasting

  1. 1. Photo: zoomar on Flickr
  2. 2. 
 podcast [pod-kast] noun 1. a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
  3. 3. “Basically...I was late on a deadline, was short about 30 words, needed to add in a couple of sentences. I made up a bullshit sentence, ‘What do we call this?’” - Ben Hammersley
  4. 4. 67% of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compared to 6% of television or commercial radio listeners. Source: Edison Research
  5. 5. Podcast Advertising Often personally presented or contextual Higher rates than advertising in other mediums Easy to track Difficult to skip
  6. 6. Podcasting Milestones
  7. 7. 2004
  8. 8. 2005
  9. 9. 2013
  10. 10. 2014
  11. 11. 2015
  12. 12. Why Podcast? Be where your blog or video isn’t Grow your audience Establish a voice in your niche, literally Complement your current strategies Source: Tom Tate, AWeber.com
  13. 13. More Pros of Podcasting Engage with captive audience Build brand awareness Increase community engagement Improve find-ability You can increase awareness Helps with SEO Source: Nicolette Beard, TopRank Online Marketing Blog
  14. 14. Cons of Podcasting Bandwidth can be costly Can be hard to track ROI Inconsistency can cost you Difficult to get buy-in You can’t fake enthusiasm Source: Nicolette Beard, TopRank Online Marketing Blog
  15. 15. By 2020, Business Insider estimates that 75% of cars shipped globally will be built with the necessary hardware to connect to the internet.
  16. 16. First Step: Listen
  17. 17. youtu.be/8IPV2oSz8m4 How to listen to a Podcast - with Ira & Mary
  18. 18. play.google.com/store/apps/details?id=au.com.shiftyjelly.pocketcasts
  19. 19. Getting Started Make the time Define your goals Choose a name Pick a format Length Frequency
  20. 20. Enjoy what you talk about
  21. 21. Production Photo: Mark Hunter on Flickr
  22. 22. USB Mics Blue Microphones' Yeti Series Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone AT2020 USB Cardioid Condenser USB Microphone Samson Meteor
  23. 23. Mixing Boards Mackie ProFX8 Behringer Q802USB Mackie 1202-VLZ3
  24. 24. Optional items Pop Filter Studio Mic Boom Arm Headphones Blue Mikey Digital (for iPhone) Zoom H6 Handy Recorder
  25. 25. Software Recording/Editing: Adobe Audition (Mac, Windows) GarageBand (Mac) Audacity (Mac, Windows) TwistedWave (Mac, iPhone, iPad) Other: Auphonic
 Call recorder for Skype (Mac) Pamela (Win)
  26. 26. My Setup USB Mic Record Google Hangout: SoundFlower LadioCast Audacity
 GarageBand 11, 
 Version 6.0.5
  27. 27. Create Album Art Image must be 1400 x 1400 pixels at min,
 3000 x 3000 max Image must be in .jpg or .png format 
 (.jpg preferred) Image should look good, and readable, 
 at 300 x 300 pixels
  28. 28. Recording Process Record primary content Record any supplemental content Edit/Clean up audio Add music
  29. 29. Add Music ccMixter - ccmixter.org Free Music Archive - freemusicarchive.org SoundCloud - soundcloud.com Vimeo Music Store - vimeo.com/musicstore
  30. 30. castfeedvalidator.com Validate your RSS feed
  31. 31. Host Your Podcast SoundCloud - soundcloud.com
 Podbean - podbean.com
 Podomatic - podomatic.com 
 Libsyn - libsyn.com Buzzsprout - buzzsprout.com
 DIY options: Amazon S3 - aws.amazon.com/s3/
 Your site/blog
  32. 32. SoundCloud Share/ Embed Options
  33. 33. More info at apple.com/itunes/podcasts/specs.html
  34. 34. Other Podcast Directories Stitcher - stitcher.com Blubrry - blubrry.com Miro - getmiro.com
  35. 35. "Our culture is so niche-oriented now, you don't need 3 million people to listen to your podcast. If 10,000 people listen, which isn't a hard number to achieve, then 10,000 people listen to your podcast. You can do something with that, you can build a community, and literally change the world, just recording into a recorder." - Chris Hardwick, nerdist.com
  36. 36. wordpress.org/plugins/powerpress/
  37. 37. Beyond the Podcast Transcribe your podcast
 speechpad.com Get listener questions
  38. 38. Questions? Photo: Will Lion on Flickr
  39. 39. Thank you!