Is This Thing On? A Beginner’s Guide to Podcasting
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From NPR to your neighbor next door, it seems like everyone is jumping on the podcasting bandwagon. It helps that there’s a growing market waiting to hear what you have to say – according to Pew Research, the percentage of Americans who listen to podcasts has nearly doubled since 2008. Podcasting represents a huge opportunity to grow your audience and connect with them through a new medium. Learn how to captivate your listeners with Mykl Roventine’s Beginner’s Guide to Podcasting. He’ll cover the basics of getting started, tools & techniques used to produce your podcast, production insights, and methods to distribute your finished episodes. Presented at the Social Media Rockstar Event in Morton, MN on September 16, 2015.
![podcast
[pod-kast] noun
1. a digital audio file made available on the Internet for
downloading to a computer or portable media player,
typically available as a series, new installments of
which can be received by subscribers automatically.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Is This Thing On? A Beginner’s Guide to Podcasting
- 1. Photo: zoomar on Flickr
- 2. podcast [pod-kast] noun 1. a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
- 3. “Basically...I was late on a deadline, was short about 30 words, needed to add in a couple of sentences. I made up a bullshit sentence, ‘What do we call this?’” - Ben Hammersley
- 9. 67% of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compared to 6% of television or commercial radio listeners. Source: Edison Research
- 10. Podcast Advertising Often personally presented or contextual Higher rates than advertising in other mediums Easy to track Difficult to skip
- 12. 2004
- 13. 2005
- 14. 2013
- 15. 2014
- 16. 2015
- 17. Why Podcast? Be where your blog or video isn’t Grow your audience Establish a voice in your niche, literally Complement your current strategies Source: Tom Tate, AWeber.com
- 18. More Pros of Podcasting Engage with captive audience Build brand awareness Increase community engagement Improve find-ability You can increase awareness Helps with SEO Source: Nicolette Beard, TopRank Online Marketing Blog
- 19. Cons of Podcasting Bandwidth can be costly Can be hard to track ROI Inconsistency can cost you Difficult to get buy-in You can’t fake enthusiasm Source: Nicolette Beard, TopRank Online Marketing Blog
- 20. By 2020, Business Insider estimates that 75% of cars shipped globally will be built with the necessary hardware to connect to the internet.
- 22. youtu.be/8IPV2oSz8m4 How to listen to a Podcast - with Ira & Mary
- 24. Getting Started Make the time Define your goals Choose a name Pick a format Length Frequency
- 25. Enjoy what you talk about
- 26. Production Photo: Mark Hunter on Flickr
- 27. USB Mics Blue Microphones' Yeti Series Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone AT2020 USB Cardioid Condenser USB Microphone Samson Meteor
- 28. Mixing Boards Mackie ProFX8 Behringer Q802USB Mackie 1202-VLZ3
- 29. Optional items Pop Filter Studio Mic Boom Arm Headphones Blue Mikey Digital (for iPhone) Zoom H6 Handy Recorder
- 30. Software Recording/Editing: Adobe Audition (Mac, Windows) GarageBand (Mac) Audacity (Mac, Windows) TwistedWave (Mac, iPhone, iPad) Other: Auphonic Call recorder for Skype (Mac) Pamela (Win)
- 31. My Setup USB Mic Record Google Hangout: SoundFlower LadioCast Audacity Post-production: GarageBand 11, Version 6.0.5
- 32. Create Album Art Image must be 1400 x 1400 pixels at min, 3000 x 3000 max Image must be in .jpg or .png format (.jpg preferred) Image should look good, and readable, at 300 x 300 pixels
- 33. Recording Process Record primary content Record any supplemental content Edit/Clean up audio Add music
- 34. Add Music ccMixter - ccmixter.org Free Music Archive - freemusicarchive.org SoundCloud - soundcloud.com Vimeo Music Store - vimeo.com/musicstore
- 36. Host Your Podcast SoundCloud - soundcloud.com Podbean - podbean.com Podomatic - podomatic.com Libsyn - libsyn.com Buzzsprout - buzzsprout.com DIY options: Amazon S3 - aws.amazon.com/s3/ WordPress.com Your site/blog
- 38. More info at apple.com/itunes/podcasts/specs.html
- 40. Other Podcast Directories Stitcher - stitcher.com Blubrry - blubrry.com Miro - getmiro.com
- 41. "Our culture is so niche-oriented now, you don't need 3 million people to listen to your podcast. If 10,000 people listen, which isn't a hard number to achieve, then 10,000 people listen to your podcast. You can do something with that, you can build a community, and literally change the world, just recording into a recorder." - Chris Hardwick, nerdist.com
- 44. Beyond the Podcast Transcribe your podcast speechpad.com Get listener questions speakpipe.com
- 45. Questions? Photo: Will Lion on Flickr
- 46. Thank you!