Content Localization Exercise in Telekom Malaysia

1. Content Localization Exercise
in Telekom Malaysia
muslina.nurhemdi@tm.com.my
peeringTM@tm.com.my

2. Agenda
• Telekom Malaysia Peering Components
• Peering evolution through the years
• Content Access Hierarchy
• Content Localization Driver and the Implementation Plan
• The Result
• Moving forward

3. Total
Capacity
3
Domestic
International
Provider that provides full internet content
(routes) to TM
Peer with local & foreign providers;
settlement free at public switch. Fee for the
physical IX port
Peer with foreign providers using IPLC
bilateral circuit ; terminating at TM domestic
IGW
Fee for selected content
Bringing popular content closer to Malaysia
by establishing caching arrangement with
content providers or hosting its cache server
farms in TM’s network
Private Network Interconnect (PNI) peer
with foreign providers; terminating at TM
international IGW nodes
Peer with foreign providers with presence in
Malaysia ; terminating at TM domestic IGW
nodes
Google,
Facebook,
Akamai, Netflix
Amazon,
Google, Microsoft,
FB, CloudFlare
SG, HK, Japan
Europe, US
T1 ISP
Apple,
PCCW
Twitch,
Valve
China
Unicom,
China
Telecom
CDN
Local Peer
IX Peering
Upstream
Direct Peer
PNI
China Peering
Telekom Malaysia Peering
Components
Peering Category
Definition
MyIX Peer with MY providers ; terminating at TM
domestic HSE nodes.

4. Upstream PNI
China
Peering
Upstream Local Peering Domestic
Peering
Direct
Upstream
Direct
Peering
Overlay
Global
Services
Global
Services
Overlay
IGW Ring
IX Peering
International
IGW
Domestic
IGW
CDN
HSE/MSE
IGW Ring IGW Ring
MyIX
The Evolution:
Direct Upstream> Upstream> IX Peering> PNI > Direct Peering> Content Localization (Local Peering + CDN + MyIX )
Peering Evolution through the years
12 345
1 2 3 4 5
6 7 8
6 7 8
10 – China Peering
was introduced due to
high demand from TM
subscribers especially
from TM One
(Enterprise) segment.
11 – Global services is
downstream services
in TM which directly
connected to IGW,
mainly for TM Global
(carriers) customers;
local and
international.
10 11
11 7 8
20191990

5. Content Access Hierarchy
TM Subscriber
International
HSE
Partner Content
IGW
AS4788
Content Access Hierarchy
for TM Subscribers
1. CDN local in domestic
network connected to
HSE in MY
2. local peering
connected to IGW MY
3. direct peering
connected to IGW MY
4. international
upstream/PNI/IX
connected at IGW
International
Access
Network
1
2
3
4
Content Access Hierarchy in Telekom Malaysia Network

6. Content Localization Initiative Driver and The
Implementation Plan.
• Objective: To improve cost to
serve and customer experience.
• Upstream Port contributes to one
of the higher cost to TM IP Infra at
around 35%
• Dependency on Upstream port
has significantly reduced through
active Peering and Content
Localization.
• Enabler: monitor through in-
house portal on utilization and
trending.
• Method and Strategy
• Network consolidation by optimizing upstream
providers.
• Risk
• Insufficient capacity during network failure
• Spare capacity (submarine cable + cdn)
• Customer experience impact
• Planned window to ‘simulate’ Upstream Port
turndown
• Enable full partner capacity (disable as-
prepend)
• Continuous monitoring of service experience

7. The Result Jul 2016 – Sep 2019
Trending
• CDN contributes the
highest volume; nearly
triple from 2016 till
Sep 2019.
• Local peering is
supporting the content
localization initiative
by having a direct
peering connection
physically in Malaysia.
• Upstream utilization
has been reduced.
• Direct peering is also
reducing.
Content Localization Initiative has given tremendous effect to TM; more cost
optimization and better user experience.

8. Moving Forward
• Regionalize CDN in order to further improve customer experience.
• Localize emerging content using TM own CDN platform.

9. Thank you