This was presented by Matt Stempeck and Micah L. Sifry from Civic Hall at the Impacts of Civic Technology Conference (TICTeC 2018) in Lisbon on 18th April 2018. You can find out more information about the conference here: http://tictec.mysociety.org/2018
6. 75%
of VC-funded tech startups in the United States fail
(out of 2000 startups with >$1M funding between 2004-10)
7. Top reasons start-ups give for failing
No market need: 42% Poor marketing: 14%
Out of money: 29% Bad timing: 13%
Not the right team: 23% Lack of focus: 13%
Got outcompeted: 19% Bad pivot: 10%
Pricing/cost issues: 18% Lack of passion: 9%
Product too hard to use: 17% Failed expansion: 9%
(Source: CB Insights, Feb 2018)
12. 5 clusters of failure
Of 44 entities in the Field
Guide graveyard, two-thirds
were in just 5 categories:
9 were collective action via
crowdfunding/sourcing
7 were social networks for
politics/engagement
6 were opinion matching
sites
3 were local forums
3 were civic discussion hubs
13. 1.Failed Collective action hubs
PledgeBank (2005-2015)
The Point (2007-2008)
CarrotMob (2008-2013)
Loudsauce/Louder (2009-2015)
RedBlue Voice (2011-2012)
The Spring (2013-2014)
CivicShopping (2013-2014)
If.Then.Fund (2014-2017)
Citizinvestor (2014-2017)
14. Lessons
The dilemma of collective action is
real
Don’t ask people to do something
really hard or out-of-the-ordinary
Other entry points (like petitions)
gather crowds more effectively
Simple as-needed solutions (like
#hashtag campaigns + GoFundMe) beat
hubs
Urgency matters
16. lessons
Politics is complicated
Politics is partisan
Random site visitors aren’t of
interest to representatives
Incumbent hubs serve well enough
Winning SEO isn’t enough
Nifty features may not grow a
consistent user base
18. lessons
Politics is complicated
Politics is partisan
“Who should I vote for” is not a
“toothbrush problem”
Social sharing of personal voting
information is not commonplace
enough
19. 4. Failed hyper-local forums
Outside/In (2006-2011, acquired by
AOL-Patch)
Everyblock (2007-2009, acquired by
MSNBC)
Blockboard (2010-2012)
20. lessons
No one can make hyper-local news
work
Timing? Pre-smartphones?
Timing? Now Google and Facebook are
highlighting local news
Twitter and Facebook filled the
hyper-local gap
21. This is one reason we are
building the civic tech field
guide
22. Add your data
Help organize civic tech
www.bitly.com/organizecivictech
Micah Sifry
micah@civichall.org
Matt Stempeck
stempeck@gmail.com