1. Environmental analysis involves scanning, monitoring, forecasting, and assessing the external environment to understand changes that could impact an organization. 2. It identifies important issues, analyzes trends, and forecasts potential future scenarios to help organizations develop strategic responses to threats and opportunities. 3. Techniques for environmental analysis include gathering verbal and documented information, surveillance, and forecasting models using econometric, trend extrapolation, judgment-based, and Delphi methods.

1. ENVIRONMENT ANALYSIS AND FORECASTING