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Pepsi am crystal

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Pepsi am crystal

  1. 1. PEPSI A.M & CRYSTAL PEPSI MUNIRA KHATOON MUZNA IMTINAN
  2. 2. HISTORY OF PEPSI • IN 1893, PEPSI was first introduced as “BRAD’S DRINK”, in Newbern, North Carolina, United States. • It was later labeled as Pepsi Cola. • In 1903, Bradham moved the bottling of Pepsi – Cola from his drug store to a rented Warehouse. That year, Bradham sold, 7,968 gallons of syrup. The next year, PEPSI was sold in six – ounce bottles and sales increased to 19,848 galllons. • In 1926, PEPSI received its first logo redesign since the original design of 1906. • In 1929, the logo was changed again. • In 1931, at the depth of the Great Depression, the PEPSI Cola Company entered bankruptcy. • It is the 2nd largest manufacturer of soft drinks in the world. • PEPSI has 18 different product lines that offers high quality products.
  3. 3. CRYSTAL PEPSI • Crystal Pepsi was introduced to the market from April 1992 to 1993 in United States & Canada. • New colorless cola was 100% naturally flavored with no preservations and no caffeine. • Lighter taste than the original Pepsi.
  4. 4. PEPSI A.M • PEPSI A.M was introduced to the market of 1989. • Contains more caffeine than a regular Pepsi. • Morning soft drink (Break fast Cola Drink) • Discontinued in 1990.
  5. 5. FAILURE REASONS OF CRYSTAL PEPSI • Marketing fad • Offensive drink ( sugar and water with little bit of flavoring) • Competition with Coca Cola to grab the market. • Failed to product attributes • Targeted old consumer (age 21 to 25) • Marketing inefficiency
  6. 6. FAILURE REASONS OF CRYSTAL PEPSI • Pepsi hadn’t conducted much comprehensive market research. • Drank for breakfast • Too much caffeine than regular drink
  7. 7. RECOMMENDATIONS

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