2. ENGAGE & EMPOWER
Your fans like to show off their love, so make it
easy for them.
Some artists—like Mariah Carey, John Legend,
and The Roots—are deliberately encouraging
remixes of songs from their new albums by
providing fans with the track stems and source
ﬁles. Others, like Third Eye Blind, are asking fans
to participate in their creative process by
posting unmixed instrument stems of tracks and
inviting fans to tweak, shape, and edit them
through a series of contests.
The bottom line? Your fans are your lifeblood.
Feed their passion for your music. Make it easy
for them to share that passion by providing
resources to do so both online and off.
There is no better promotion strategy.
PHOTO: JOHNLEGEND.COM 27