"In God we trust. All others bring data." This is the mantra of many an executive, and the reason why so many stories told in a business setting begin and end with data and charts. The problem is that our brains are far more influenced by emotion than we realize. Here's the simple neuroscience that EVERY speaker, entrepreneur, marketer —or anyone trying to influence a decision—should know before they make a case that appeals to the "wrong organ".

1. #DEALWITHIT
>

2. —daniel calne, neuroscientist
“The essential difference
between emotion & reason
is that emotion leads
to action while reason
leads to conclusions.”

3. HUH?

4. vs.

5. >
emotions
flood the
brain with
dopamine.

6. >
dopamine is a
neurotransmitter
that helps control
the brain's reward
& pleasure centers.

7. >
dopamine also
helps regulate
movement
& emotional
responses.

8. + =dopamine
enables us to
see rewards,
& to take
action
toward them.

9. does not
flood the
brain with
dopamine.
logic

10. does not
inspire
action.
logic
(it helps justify it.)

11. if logic alone
were powerful
enough to inspire
action, nobody
would smoke.
#FACT

12. therefore…
>

13. + =
but ideally…

14. which is why
asking yourself
these 3 questions
is so important:

15. + +
how do
you want
your
audience
to feel?
what do
you want
your
audience
to think?
what do
you want
your
audience
to do?

16. —mayaangelou, pulitzer prize winner
“People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel.”

17. AMEN.

18. for more high-impact, low-calorie
storytelling & presentation design wisdom
visit https://www.facebook.com/MARTAFYIT