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Market StratTeam Romulusf i n a l   p r e s e n t a t i o n
SONITE Products                            ROLL  ROCK                     ExplorersProfessionals                  ROXY    ...
PERIOD 1SPI            Advertising Budgets      PRODUCTION
Period 2   SPI Production             ROC   ROL              K     L  Units      30    12  SoldProduction   25    10   Pla...
Period 3   **   **
Period 4•Advertising Budget• Target Advertising•Production
Period 5
Period 6SPI              Revenues
Period 7
Period 8SPI              Revenue
Takeaways:•Develop specific product characteristics based on R&D• Determine target segment before product development•Adver...
Edwards.final presentation
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Edwards.final presentation

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Edwards.final presentation

  1. 1. Market StratTeam Romulusf i n a l p r e s e n t a t i o n
  2. 2. SONITE Products ROLL ROCK ExplorersProfessionals ROXY High Earners
  3. 3. PERIOD 1SPI Advertising Budgets PRODUCTION
  4. 4. Period 2 SPI Production ROC ROL K L Units 30 12 SoldProduction 25 10 PlanProduction 30 12Beginning 0 0Inventory Ending 0 0Inventory Competitive Research: Commercial Team
  5. 5. Period 3 ** **
  6. 6. Period 4•Advertising Budget• Target Advertising•Production
  7. 7. Period 5
  8. 8. Period 6SPI Revenues
  9. 9. Period 7
  10. 10. Period 8SPI Revenue
  11. 11. Takeaways:•Develop specific product characteristics based on R&D• Determine target segment before product development•Advertising budget should initially be much larger

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