Link building is important for search engine optimization, but focusing solely on a website's home page will only optimize that single page while leaving internal pages undiscovered. Deep linking, which involves optimizing all pages on a site equally, increases visibility of internal pages and enhances the overall SEO process by yielding more fruitful search engine optimization results.

2. Link building is an important element of search engine optimization (SEO) process.

3. When building links to a website, webmasters usually focus on home page or main page.

4. Concentrating solely on the home page will optimize that particular web page while the other pages (internal web pages) remain dormant and unknown to the web world.

5. For the success of a website on the Internet, all its pages must be uniformly optimized.

6. A search engine optimization campaign can yield fruitful results only if all the pages are equally focused.

7. Deep linking is one such technique that increases the visibility of internal and hidden pages and enhances search engine optimization (SEO) process.