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Case competitive benchmarking

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An excerpt of a Program Business Case presentation made to launch a redesign effort for Global Corporate Web Portal.

Background context:
Marketing objective was to get an insight into how they can revamp their Worldwide Digital Presence.

The current state was
1. Corporate website existed but lack of presence that qualifies to represent a corporation of global scale.

2. Clutter of domains and websites had mushroomed.
By virtue of ungoverned digital asset acquisition, & Corp acquisitions leading to lack of visibility into Digital assets and Digital presence there off

3. Proliferation of un-governed assets led to Digital Risks ( some separately hosted regional corporate sites were hacked and defaced with objectionable materials putting the organization's brand and also legal risks.

Publié dans : Direction et management
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Case competitive benchmarking

  1. 1. Competitive Benchmarking For Web Program A micro case for titillating thought process in embarking on corporate portal web redesign © Copyright 2015 Value Realization Inc.
  2. 2. P. 2 |Copyright :Value Realization Inc. Comparison with Similar Companies Characteristics Candidate A Global scale organization (Current) State) 1st Competitor (US Based) 2nd competitor (US Based) 3rd competitor (An international competitor operating in US) 4th Competitor (A international Co.) 5th Comp (US Based) Market Market Cap $ 99B <Plug in nos.> <Plug in nos.> <Plug in nos.> <Plug in nos.> <Plug in nos.> Global presence (Regions/countries) 13 countries <Plug in data.> <Plug in data.> <Plug in data.> <Plug in data.> <Plug in data.> Vertically integrated   X X X  Vertical Businesses   <Plug in data.> <Plug in data.> <Plug in data.>  Customer Segment    <Plug in data.> <Plug in data.>  Technology CMS IBM WebSphere Portal Server SiteCore (CMS) *** Thomson Reuters Corporate Solutions Thomson Reuters Corporate Solutions *** Framework J2EE / Shockwave Flash ASP.NET / Visual Studio ASP.NET ASP.NET PHP PHP J2EE Adobe Dreamweaver Hosting AWS AWS Rackspace AWS Rackspace ***
  3. 3. P. 3 |Copyright :Value Realization Inc. Social Media and Digital Presence Comps. Candidate ( A Global scale organization( Current State) Top #1 Competitor Top #2 Competitor