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An excerpt of a Program Business Case presentation made to launch a redesign effort for Global Corporate Web Portal.
Marketing objective was to get an insight into how they can revamp their Worldwide Digital Presence.
The current state was
1. Corporate website existed but lack of presence that qualifies to represent a corporation of global scale.
2. Clutter of domains and websites had mushroomed.
By virtue of ungoverned digital asset acquisition, & Corp acquisitions leading to lack of visibility into Digital assets and Digital presence there off
3. Proliferation of un-governed assets led to Digital Risks ( some separately hosted regional corporate sites were hacked and defaced with objectionable materials putting the organization's brand and also legal risks.