1. Media & Culture A Study of the U.S.A. and the Netherlands Presented By: Nick Kuiper Guilherme Luttikhuizen dos Santos Maikel De Maertelaere Lawrence Nagazina

2. Definitions media(‘mēd-ē-ə) n: The means of communication, as in radio, television, newspapers, and magazines, that reach or influence people widely. & culture(‘kəl-chər) n: The quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.

3. Statistics -UNITED STATES- Population: 300 million (est. 2006) Languages: English (216.8 million), Spanish (19.7 million) -EUROPE- Population: 728 million (est. 2005) Languages: 23 official languages (2007) 1) 18% German 3) 13% Italian 5) 9% Spanish 7) 5% Dutch 2) 13% English 4) 12% French 6) 9% Polish -THE NETHERLANDS- Population: 16.5 million (est. 2006) Languages: Dutch

5. Television

6. Radio

7. PRINT

8. Magazines

9. Newspapers

11. 7 nationwide commercial networks:

12. Non-commercial public television network

15. RTL5 (24, CSI: Miami, Heroes, Prison Break, Holland’s Next Top Model)

16. RTL7 (A1 Grand Prix, Formula 1, Dakar Rally, Indianapolis 500)

18. TV Advertising -THE NETHERLANDS- Old Lady #1: So check it, I'm in my ride, 50 cent pumping out my speakers. You know, just chillin’. So you know I'm flooring that shit, and then this cop pulls up with his fake-ass shoes.Old Lady #2: Nooooooh!?Old Lady #1: Says that copper that I can't be speedin' here and that I have to pass him do.Old Lady #2: Tsssssss! Old Lady #1: So I says, hey, don't get all up in my business, I ain'tyo bitch!Old Lady #2: Awesome!

19. Radio Advertising UNITED STATES NETHERLANDS Dollars Spent: Population: Dollars Spent/Person: Usage: 18 billion 300 million $60.00 3.2 hours 170 million 16.5 million $10.00 2.8 hours

21. PRE foundation in NL

22. Personal diary measurement

23. USA: 180,000 (sample group of people)

25. State commercial networks

26. Non-commercial broadcasters

27. Religious broadcasters

29. National radio networks

31. News channels

32. FM radio occurs in paces of 0.2 MHz frequencies

33. Info. channels in United States (ex. National Parks)

34. DJ’s speak in commercials themselves

36. Print Advertising -U.S. BIGGEST NEWSPAPERS- USA Today (2.3 million) Wall Street Journal (2.0 million) New York Times (1.6 million) Los Angeles Times (900,000) Washington Post (750,000)

37. Print Advertising -NETHERLANDS BIGGEST NEWSPAPERS- Telegraaf(719,000) AlgemeenDagblad(540,000) Metro (472,000) (FREE) SP!TS (421,000) (FREE) DAG (400,000) (FREE)

38. Print Advertising -U.S. BIGGEST MAGAZINES- AARP The Magazine (22.6 million) AARP Bulletin (22.0 million) Reader’s Digest (10.1 million) TV Guide (8.2 million) Better Homes & Gardens (7.6 million)

39. Print Advertising -NETHERLANDS BIGGEST MAGAZINES- Markethings(7.0 million) TJEQ (6.5 million) Kampioen(3.7 million) Da Magazine (3.2 million) Tuinplezier(2.8 million)

40. Print Advertising -WHAT DOES THIS MEAN?- -NEWSPAPERS- PopulationCirculationReach NL 16,370,000 719,000 4.39% U.S. 301,140,000 2,300,000 0.76% -MAGAZINES- PopulationCirculation NL 16,370,000 7,000,000 U.S. 301,140,000 22,600,000

42. Generally growing over time

43. Growth is due mostly to internet and outdoorRevenue (Billions) Year

45. France holds 10% of advertising market

46. Great Britain holds 9.7%

47. Spain holds 6.9%

49. Metros and Buses

51. People’s values

52. From Marketing Perspective:

53. Positive?

55. Content: News, Sports, Advertisements

56. First companies in were:

59. QUESTIONS? Future of media in both countries? Which media class will increase the most and in which country first? Sources www.wikipedia.org www.dictionary.com www.arbitron.com www.youtube.com www.mediabuyerplanner.com http://portal.omroep.nl/radio www.molblog.nl www.emerce.nl www.missmag.nl