Using Firefox OS as part of Mozilla’s mission to put the power of the Web in people’s hands

1. Oarabile Mudongo
Community Manager (Mozilla Rep)
Mozilla Foundation
Twitter: oarabilemudongo1

2. Proudly non profit
Our mission is to promote
openness, innovation and
opportunity on the web.
Yeah, we’re a little different than
the other guys. Together, we can
build a brighter future for the
Web.

3. ●
We built Firefox OS as part of Mozilla’s mission to put the power of the
Web in people’s hands
●
South Africa is the first market in the African region where Firefox OS
devices become available.
●
As of today, Firefox OS has launched with local partners in 32 markets
on five continents.

4. Why Firefox OS ….. Social Change?
Firefox changed
browsing forever. Now
we’re doing it all over
again with Firefox OS.
Offer
choice and
innovation
Offer
choice and
innovation
Put
users
first
Put
users
first
Get the
best the
web has to
offer
Get the
best the
web has to
offer

5. Firefox brand
value
Worldwide Brand Awareness
is 91% - 98% among consumers
82% of consumers are
interested in a Firefox OS phone
A brand that drives positive
values

6. Social Networking → Digital Media →
Africa?

Cultural diversity - plurality in all social
spheres of activity.

Governance for inclusion and poverty
reduction.

Education contributing to well-being and
choice.

Dignity, equal and inalienable rights &
entitlements.

Participatory media – what does this really
mean?

7. Launch highlights
By January 2015
32 countries – Africa Next

8. ZTE Open
Alcatel
One Touch
Fire
LG Fireweb
Devices range
HUAWEI
Y300
ZTE
Open
C
Z
T
E
O
p
e
n
II
Alcatel
One
Touch
Fire C
Intex
Cloud
Fx
Symphony
GoFox 15
Spice
Fire One
MI FX 1
Alcatel
One Touch
Fire E
ZTE
Open II
au Fx0

9. Expanding Partner Support
—18 Global Operators Telefonica, T-Mobile, Telenor,
KDDI…
—5 Device Manufacturers Alcatel, LG, Huawei, Sony and ZTE
—Silicon vendors Qualcomm, Spreadtrum and ARM

10. What’s new in Firefox OS 2.0 ?
A new, updated look and feel for
Firefox OS and new ways to interact
with your phone
• Spacious and clean layout
• Large icons with bright and vibrant
colours
• Easy to navigate: All icons in one
homescreen, everything is just a
scroll away !
• Focuses on the essentials: simple
animations & interactions

11. Efficient. Just what you need.
• A new search experience : a single search bar on
the top of the screen to browse the web, enter an
URL or search apps on the Marketplace
• Better multi-tasking : with edge gestures, all your
opened apps are ust a swipe avay !
• Your essentials apps preloaded
• Customisable screen for quick access to your
favorite apps/shortcuts

12. Find My Device
• Find My Device helps the user find
their lost device with location
tracking, remote wipe and remote
lock capabilities.
• Firefox Accounts for Firefox OS
allows the user account to access
all of the current and future Mozilla
services. Example : rate and
comment on Marketplace
applications

13. Enabling new experiences
• A seamless
communication
experience.
The easiest way to start a video
conversation from anywhere,
desktop, tablet or mobile.
Share what you browse with
anyone, anywhere, anytime.
Web RTC support and RTC Client
application - Enabling real time,
plug-in free, video, audio, and p2p
data.
l NFC - Easily Pair your device with NFC accessory. Share
your contacts, media or your favorite URLs with friends.
Interact with the world around you by reading NFC tags.

14. Firefox OS unlocks the power of
the Web as the platform
and enables
more devices
and
experiences
to be connected to each other.

15. Smart Phones
Tablets Wearables
Smart
Display
Connected
Home
Connecte
d Cars
Smart TV
Beyond Smartphones

16. Recommendations

Both policy changes and technological efforts are
necessary to address the protection of individuals
and their sources and the protection of
communication and information exchange in order
to ensure that all actors respect the rule of law,
privacy and free expression and ensure that press
freedom is not undermined.

Transparency must be the standard for take-down
requests, surveillance activities and other
processes that impact internet governance and an
open internet.

National legal systems need capacity building to
help them better understand and grapple with
increasingly complex issues related to technology
and rights.

17. Thank you !
Facebook: Firefox OS Africa
Google+: firefoxosafrica@gmail.com
Twitter @FirefoxOSAfrica
Instagram: firefoxosafrica