3. Phases to Becoming an E-Business Does not understand the Internet Hires outside company (mostly informational) Starts some E-Commerce Activities Starting to integrate channels but not quite there yet Integrating all channels Everyone uses web to conduct business
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Editor's Notes
Integration all channels Example: You visit a retailer's web site and buy a shirt. When the shirt arrives it is in the wrong size. You decide to return the shirt at the store's retail outlet instead of mailing it back to the vendor. However, when you go to the store you are told that they cannot take returns from their web site. Since the web site is not integrated with the rest of their business activities this company is not yet an eBusiness.