Nameshapers (http://www.nameshapers.com/english) provides social media support for events. In this slidedeck, relevant daily statistics of social media activity, online buzz and Facebook analytics are shown for the medical conference AMEE 2016 in the Centre de Convencions Internacional de Barcelona (CCIB), Barcelona, Spain. The social media and online team for #AMEE2016 is actively creating and responding to content on Twitter, Facebook, Instagram, Snapchat, LinkedIn, Flickr and Storify. Additionally, we offer offline help at the Online Helpdesk in the registration hall. Also social media screens throughout the venue are displaying social media updates from visitors and are curated actively. _________ *********** For more information on how your event can benefit from creating cool content live during the conference, please visit www.nameshapers.com/english or send a tweet to twitter.com/nameshapers. We are here to help you!

1. Social media statistics
An#overview#of#social#media#takeaways
for$the$AMEE#2016$Conference
27#$#31#August,#2016
#AMEE2016

2. Key#takeaways#of##AMEE2016
#
5"stories
250+"reads
3,800,000"reach
588"retweets"&"men7ons
+368"followers"(108%)
90,000"reach
60,000"interac7ons
+358"fans"(107%)
111,100"impressions
278"posts
500"photos,"7"albums
13,500"views
From"0"to"300"followers"in"5"days
50"viewers"per"SnapHstory"on"average

3. AMEE#Online#helpdesk

4. AMEE#Online#team#content
Twi$er
Our$main$channel,$included$a$
mix$of$pre5loaded$posts$via$
Buffer$and$current$updates$
and$replies.$Also$tying$in$
together$photos$and$videos$
on$Facebook$and$poinAng$
towards$Instagram$plus$
promoAng$the$selfie$
compeAAon.
Instagram
We$have$emphasized$usage$of$Instagram$
more$this$year.$We$posted$several$photos$
daily$and$responded$to$the$items$shared$
with$#AMEE2016$by$the$community.$To$
make$the$Instagram$profile$even$more$
appealing,$our$team$uploaded$9$pictures$
at$once$someAmes$creaAng$a$
professional$looking$grid.
Addi$onal)content:
•$Humans$of$AMEE$(photo$portraits)
•$HOT$seat$interviews$(fun$way$of$geTng$
to$know$community$members)
•$And$of$course$hundreds$of$photos$and$
videos$aUendees$have$shared$with$the$
hashtag:$hUps://www.instagram.com/
explore/tags/amee2016/
Facebook
Regular$updates$with$a$strong$focus$on$
photo$albums$that$show$the$highlights$of$
all)the$photos$that$we$have$produced.$
They$have$been$published$in$albums$with$
25550$items$each$and$capAons$to$describe$
what$you$are$seeing.
Addi$onal)content:
•$Live5streamed$videos$and$other$videos$
with$thought$leader$interviews
•$HOT$seat$video$interviews$with$
aUendees
•$Photo$highlights$in$specific$albums

5. AMEE#Online#team#content
Flickr
As$always$we$view$Flickr$as$
the$high5resoluAon$archive$
for$all$photos.$We$sorted$
these$into$albums$for$each$
day$and$a$series$of$portraits$
for$the$Humans$of$AMEE.$
The$photos$have$been$
published$every$few$hours$
for$a$live$feeling.
Selfie6compe88on
We$have$been$in$touch$with$exhibitors,$
promoted$the$compeAAon$on$all$social$
media$channels$and$printed$out$handouts$
that$we$distributed$throughout$the$hall$as$
to$aUract$as$many$compeAtors$as$
possible.$Then$we$manually$went$through$
all$the$beauAful$selfies$to$pick$25$winners$
and$communicate$with$them$on$TwiUer$
and$Facebook,$while$also$updaAng$the$
exhibitors$as$to$how$they$could$hand$
over$their$giveaway$prizes.
Storify
We$have$very$good$experiences$with$
bringing$everything$that$happens$in$one$
AMEE$Conference$day$back$into$one$single$
storyline.$In$each$Storify5story$you$will$find$
guiding$texts$and$a$selecAon$of$aUendees’$
tweets,$Instagram$photos,$videos$and$
other$things$shared$online$by$both$AMEE$
and$the$visitors/livestream$viewers.$Our$
team$has$created$56unique6stories$that$are$
absolutely$worth$sharing$in$the$coming$
weeks$so$everyone$can$have$a$neat$and$
Ady$overview$instead$of$going$to$all$
different$channels.

6. AMEE#Online#team#content
Sta8s8cs
Every$day$we$compiled$a$
complete$report$on$how$
AMEE$has$performed$online$
on$all$the$social$media$
pla^orms$menAoned$above.$
In$the$end$we$are$building$a$
report$of$the$total$impact$
AMEE$and$the$aUendees$
have$been$able$to$create$
online,$reaching$other$
community$members$and$
new$audiences.
Social6media6screens
We$conAnously$monitored$the$social$
media$feeds$to$prevent$uproaring$items$
to$appear$on$the$6$television$screens.$
Moreover,$we$updated$the$screens$with$
calls$to$acAon$such$as$to$join$the$selfie$
compeAAon,$follow$AMEE$on$all$social$
media$channels$and$displaying$up$to$10$
of$the$HOT$seat$video$interviews.$This$
has$been$a$great$success$as$aUendees$
now$got$to$see$some$of$the$aUendees$up$
close$and$be$able$to$get$to$know$each$
other$in$a$different$way$that$is$both$
entertaining$and$serious.
Ephemeral6content
Opening$up$a$Snapchat$account$to$specifically$
connect$with$the$youngest$aUendees$and$
community$members,$we$saw$an$imminent$growth$
by$connecAng$to$the$Student$Task$Force.$They$did$
“takeovers”,$meaning$one$of$the$students$would$
Snap$on$behalf$of$AMEE’s$account$showing$their$
experiences$walking$around$the$conference,$
interviewing$people$and$showing$highly$entertaining$
behind5the5scenes$footage.$The$account$has$won$a$
couple$of$hundred$followers$in$only$3$days,$starAng$
from$zero.
Instagram6Stories$is$a$new$tool$that$only$exists$since$
mid$July,$2016.$We$experimented$with$creaAng$
engaging$storylines$is$similar$to$Snapchat$as$content$
disappears$ader$24$hours.
+

7. 780$
Visitors
The$total$number$of$
a5endees$that$have$been$
helped$at$the$AMEE$
Online$Helpdesk$in$the$
registra@on$hall
AMEE#Online#helpdesk
#

8. TWITTER

9. AMEE is a membership association for all
with an interest in medical and healthcare
professions education, with members
|
Je
geï
·
AMEE Online @AMEE_Online​· 18 uurThe Student Task Force saying goodbye to
this awesome week. See you all next year,
that's all for #AMEE2016

 3
9
AMEE Online @AMEE_Online​· 20 uurSo @Dim91470 is the winner for the 3B scientific selfie competition!
Congrats!
Trends
#1septem
Nu 2 uur p
4-FA
1.937 Twee
Tweets en antwoorden Media
AMEE Online
@AMEE_Online
AMEE is a membership association for all
with an interest in medical and healthcare
professions education, with members
throughout the world. #amee2016 |
#meded
Dundee, UK
amee.org
Joined September 2010



Pinned Tweet
AMEE Online @AMEE_Online​· 17h
The first day is almost up! Have you learnt at
least one new thing that will change the way
you teach? #AMEE2016

  6 7  
AMEE Online @AMEE_Online​· 29m
AMEE Fellowship Awards, ESME Certificates & Karolinska Research
Prize will be announced from 1000 in the Auditorium
   
AMEE Online @AMEE_Online​· 2h
Please send your questions for the morning
plenary using the #AMEE2016 and #6A
Hashtags. Session starts in 10 min
9AM 9AM
View your top Tweets
Your Tweet activity
Your Tweets earned 21,086 impressions
over the last 24 hours
© 2016 Twitter About Help Terms
Privacy Cookies Ads info
Tweets Tweets & replies Media
AMEE Online
@AMEE_Online
TWEETS
3,672
FOLLOWING
381
FOLLOWERS
5,157
LIKES
694
LISTS
2 Edit profile
is the winner for the 3B scientific selfie competition!

2
AMEE Online @AMEE_Online​· 20 uurThank you to our hosts and to all the
#amee2016 delegates, we look forward to
seeing you again in Helsinki for #amee2017!

 3
9

Uitgelichte Tweet
Google Actívate
AMEE Online
@AMEE_Online
AMEE is a membership association for all
with an interest in medical and healthcare
professions education, with members
throughout the world. #amee2016 |
#meded
Dundee, UK
amee.org
Geregistreerd in september 2010
200 foto's en video's
Nieuw op Twitter?
Registreer je nu om je eigen persoonlijke
tijdlijn te krijgen!
Je bent misschien ook
geïnteresseerd in
· Vernieuwen




AMEE Online @AMEE_Online​· 9 min
If you have registered for #PCW 31-41 these will commence from
1330hrs
  
AMEE Online @AMEE_Online​· 26 min
#AMEE2016 is full of passion for #Meded .
@mjstull explains how to channel that
passion into change in his workshop:
Registreren
Medical Teacher
@MedTeachJournal
ASME
@asmeofficial
Medical Educators
@MedicalEducator
MedEdOnline
@MedEduOnline
Dr Jason Frank
Tweets Tweets en antwoorden Media
AMEE Online
@AMEE_Online
TWEETS
3.617
VOLGEND
380
VOLGERS
5.034
VIND-IK-LEUKS
638
LIJSTEN
2
Volgen
AMEE Online
@AMEE_Online
AMEE is a membership association for all
with an interest in medical and healthcare
professions education, with members
throughout the world. #amee2016 |
#meded
Dundee, UK
amee.org
Geregistreerd in september 2010
209 foto's en video's
Nieuw op Twitter?
Registreer je nu om je eigen persoonlijke
tijdlijn te krijgen!
Je bent misschien ook
geïnteresseerd in
· Vernieuwen




Vastgemaakte Tweet
AMEE Online @AMEE_Online​· 17 uur
The first day is almost up! Have you learnt at
least one new thing that will change the way
you teach? #AMEE2016

  6 7 
AMEE Online @AMEE_Online​· 21 min
AMEE Fellowship Awards, ESME Certificates & Karolinska Research
Prize will be announced from 1000 in the Auditorium
Registreren
Medical Teacher
@MedTeachJournal
ASME
@asmeofficial
Medical Educators
@MedicalEducator
Dr Jason Frank
@drjfrank
Ken Masters
Tweets Tweets en antwoorden Media
AMEE Online
@AMEE_Online
TWEETS
3.672
VOLGEND
381
VOLGERS
5.154
VIND-IK-LEUKS
694
LIJSTEN
2
Volgen
Nieuw op Twitter?
Registreren
AMEE Online
@AMEE_Online
AMEE is a membership association for all
with an interest in medical and healthcare
professions education, with members
throughout the world. #amee2016 |
#meded
Dundee, UK
amee.org
Geregistreerd in september 2010
224 foto's en video's
Nieuw op Twitter?
Registreer je nu om je eigen persoonlijke
tijdlijn te krijgen!
Je bent misschien ook
geïnteresseerd in
· Vernieuwen




AMEE Online heeft geretweet
Natalie Lafferty @nlafferty​· 31 aug.
Imagine if everyone shared their key reflections from #amee2016 like
@coggi33, who else is up for doing the same?

Pearls from - review & reflections on medical
education
  5 6 
AMEE Online heeft geretweet
BarbaraJennings @GeneticsMBBS​· 1 sep.
Such an exciting venture. A democratic, transparent, #openaccess
approach that WILL advance aspirations of #AMEE2016

First meeting of MedEdPublish editorial board today.
Breaking new ground in collaborative learning.
Registreren
Medical Teacher
@MedTeachJournal
ASME
@asmeofficial
Medical Educators
@MedicalEducator
Dr Jason Frank
@drjfrank
Ken Masters
@itmeded
Tweets Tweets en antwoorden Media
Andrew coggins @coggi33
#AMEE2016
emergencypedia.com/2016/09/01/amee
@nlafferty @EMManchester
John Dent @John4amee
AMEE Online
@AMEE_Online
TWEETS
3.749
VOLGEND
383
VOLGERS
5.246
VIND-IK-LEUKS
717
LIJSTEN
2
Volgen
Telefoonnr., e-mailadres of gebruikersnaam
Wachtwoord
Ingelogd blijven ·
Nieuw op Twitter?
Wachtwoord
vergeten?
Inloggen
Registreren


4

AMEE Online @AMEE_Online​· 31 aug.Announcement of AMEE Conference Prizes soon


2
AMEE Online heeft geretweetMiguel Galán
 
 1
4
AMEE Online @AMEE_Online​· 21 uurGreat idea! How many of our #AMEE2016
participants are new to the AMEEexperience? Share with the #My1stAMEE HT
What about using the HT
to describe the
experience of new participants at an AMEE Meeting starting from
?

 1
2
AMEE Online @A
Adolfo Aracil Marco @aaracil1@mgalandejuana
#My1stAMEE#AMEE2016

10.   
AMEE Online @AMEE_Online​· 20 uur
Thank you to our hosts and to all the
#amee2016 delegates, we look forward to
seeing you again in Helsinki for #amee2017!
  3 9 
SelecEon#of#@AMEE_online#tweets

11. Account#performance#@AMEE_online
#
The#follower#amount#
of#the#AMEE#TwiJer#
account#grew#with#368#
people#over#a#60$day#
period.#That’s#a#growth#
of#8!%#in#2#months.
The#graph#clearly#
shows#the#impact#of#
the#5$day#conference#
(measured#on#
September#5,#2016).
5,245Followers

12. Account#performance#@AMEE_online
#
These#numbers#
indicate#the#quality#of#
the#@AMEE_Online#
TwiJer#account#and#
the#content#that#has#
been#sent.#This#is#
different#from#the#
hashtag.
Measured#only#during#
the#5#conference#days#
from#27#August#unEl#
31#August,#2016#for#
the#@AMEE_Online#
TwiJer#account.
Men7ons 408
273,700
180
321,900Men*on+Reach
Retweets
Retweet+Reach

13. SelecEon#of##AMEE2016#tweets
#

14. Tweet#acEvity
10,942
tweets
1,925
contributors
3,781,291
reach
16,079,306
7meline"deliveries
AMEE$2016$saw$an$
enormous$amount$of$
social$media$ac8vity.$
Twi=er$was$the$most$
used$pla@orm.
The$total$number$of$
sent$tweets$was$
10,942, with$a$
poten8al$reach$of
3,8M accounts and
16,5M timeline
appearances.
Addi8onal$hashtags$
were$used,$clearly$
poin8ng$out$the$parallel$
ac8vi8es$and$popular$
sessions.

15. Top#other#hashtags
Let’s$dive$a$liUle$bit$
more$into$the$usage$of$
other$hashtags.
A$total$of$5,631$tweets$
were$sent$that$
included$both$
#AMEE2016$and$
another$one.$That$is$
51,46%$of$total$tweets.
Clearly$aUendees$are$
very$deliberate$in$
choosing$which$
hashtags$they$want$to$
accompany$their$
message$to$reach$the$
right$target$audience$to$
share$their$knowledge$
and$insights$with.

16. Most#popular#AMEE#2016#aJendee#on#TwiJer
467
menAons
861
interacAons
394
retweets
1
AMEE# 2016’s# twiJer# stream#
was# filled# by# 1,925# different#
accounts.# The# most# popular#
tweep#was#Simon#Fleming.
Simon Fleming
@OrthopodReg FOLLOWS YOU
Renaissance surgeon | #Surgery |
#Science | #PhD | #CBME | #Orthopaedic
| #Acadaemia | #MedEd | #Foodie | Eat.
Sleep. Bone. BOTA President (own views)
London
bota.org.uk
Joined November 2013
35 Followers you know



Tweet to Message

Simon Fleming
Stella Vig @s
So proud of
commonsen


Simon Flemi
Sometim
people.
Tweets Tweet
Simon Fleming
@OrthopodReg FOLLOWS YOU
TWEETS
8,320
FOLLOWING
2,674

17. Most#reach#by#an#AMEE#2016#aJendee
885,504
Ameline$deliveries
295.168
reach
3
tweets
2
AMEE# 2016’s# twiJer# stream#
was# filled# by# 1,925# different#
accounts.#With#a#mere#3#tweets,##
Mike# Ryan# was# able# to# reach#
nearly#300,000#people.
Mike Ryan
@MikeGordonRyan
Husband, Dad of 3, peerwell.co Frm
hosp CEO, Sudden Cardiac Arrest,
@WhiteHouse Intern, American Heart
Assoc Board tinyurl.com/jmfhueu
San Francisco
linkedin.com/in/mikeryan
Geregistreerd in maart 2011
Geboren op 19 januari
3.723 foto's en video's





Vastgemaakte T
Mike Ryan @M
.@peerw
#hip & #
buff.ly/2
PeerWell


Tweets Tweets
Mike Ryan
@MikeGordonRyan
TWEETS
36.209
VOLGEND
62.384

18. 80,364
reach
469
tweets
3
Most#tweets#by#an#AMEE#2016#aJendee
AMEE# 2016’s# twiJer# stream#
was# filled# by# 1,925# different#
accounts.# Most# of# those# came#
from# Ken# Masters# who# sent# a#
stunning#amount#of#469#unique#
tweets# (with# the# hashtag#
#AMEE2016).
327,760
Ameline$deliveries
Ken Masters
@itmeded
Asst Prof., Medical Informatics; E-i-C:
Internet Journal of Medical Education;
AMEE E-Learning Committee.
Austria / Oman
tandfonline.com/doi/full/10.31…
Geregistreerd in december 2011
697 foto's en video's




Ken Mast
Iain Kee
@nzary
story "#


Ken Mast
Edinburg
What's

Tweets Tw
Ken Masters
@itmeded
TWEETS
2.896
VOLGE
325

19. AMEE$ 2016’s$ twiUer$
stream$ was$ filled$ by$
1 , 9 2 5$ d i ff e r e n t$
accounts,$ sending$ over$
10,000$ tweets$ leading$
up$ to$ over$ 16$ million$
possible$impressions.
The$ top$ 100$ most$
engaged$ tweeps$ were$
responsible$ for$57%$of$
the$total$tweets.

20. Top#media
Tweets&w/o&Media&&5,044&&&46,33%
Photos#and#other#media
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Total!!!!!!!!!!!!!!%
Tweets&w/Media&&&&&5,843&&&&53,67%
Total6tweets66666666666610,88766100.00%

21. Devices#used
Apps#used

22. FACEBOOK

23. Email or Phone Password
Log In
Forgot account?
Send Email
All Videos
An International
Association for
Medical
Education -
AMEE
@AMEE.InternationalAsso
ciationforMedicalEducatio
n
Home
More
AssociaEon#for#Medical#EducaEon#in#Europe
5,254#Page#likes#(fans)

24. Christina Schönbacher, Ahmed Elshaer, and 5 others like this.
An International Association for Medical Education -
AMEE was live.
Pecha Kucha™ at #AMEE2016
Yesterday at 2:29am ·
84 Views
Like
Comment
Share
Franklin Trimm, and 2 others like this.
An International Association for Medical Education -

25. Albums#with#photo#highlights

26. Facebook#Page#likes###

27. Facebook#Page#post#reach

28. Facebook#Video#views:#4,938
Number$of$5mes$your$Page's$videos$were$viewed$for$10$seconds$or$more$(from$
Aug$24,$2016$to$Sep$5,$2016).$If$a$video$is$less$than$10$seconds,$this$counts$
when$people$view$97$percent$of$it.

29. INSTAGRAM

30. AMEE_online
167 berichten 355 volgers 461 volgend
amee_online Volgen Opties
AMEE Online Membership association for medical and healthcare professionals
with an interest in education. Inspire and be inspired! #amee2016 #meded
www.facebook.com/AMEE.InternationalAssociationforMedicalEducation
88 berichten 312 volgers 785 volgend
amee_online Volgen Opties
AMEE Online Membership association for medical and healthcare professionals
with an interest in education. Inspire and be inspired! amee.org
Mensen zoekenActiviteitenoverzichtProfielZoeken Zoeken
123 berichten 333 volgers 633 volgend
amee_online Volgen Opties
AMEE Online Membership association for medical and healthcare professionals
with an interest in education. Inspire and be inspired! amee.org
Mensen zoekenActiviteitenoverzichtProfielZoeken Zoeken
355$followers
864$interac5ons

31. Instagram##AMEE2016
278$photos$&$videos

32. Instagram##AMEE2016
278$photos$&$videos
Reach 41,371 Contributors 95 Likes 2,996 Comments 126

33. Instagram##AMEE2016
Instagram#was#quite#
the#social#media#
pladorm#to#use#next#to#
TwiJer#at#the#AMEE#
2016#conference.#With#
nearly#100#acEve#
Instagram#users#over#
40,000#people#have#
been#reached.#Please#
mind#that#we#are#only#
looking#at#all#the#
Instagram#photos,#
videos#and#reposts#that#
contain#(at#least)#the#
official#hashtag#
#AMEE2016.

34. Most%impressions Most%popular
Instagram##AMEE2016

35. FLICKR

36. All#professional#photos#
are#uploaded#in#high#
resoluEon#to#Flickr#for#
future#referral#and#use#
by#anyone#who#is#
portrayed#on#the#
pictures.#All#photos#are#
accessible#in#the#
photostream#and#
mulEple#dedicated#
albums#have#been#
created.

38. STORIFY

39. Storify
Assembling#social#media#highlights#in#one#daily#capEvaEng#story
Read%all%5%stories%on%Storify.com/AMEEOnline
AMEEOnline
AMEEOnline
34 views
Conference Day 3 & Closing
Ceremony - #AMEE2016
Share 4 days ago
AMEEOnline
AMEEOnline
17 views
Conference day 2 -
#AMEE2016
Share 5 days ago
AMEEOnline
AMEEOnline
15
Conference Day 1 -
#AMEE2016
Share 5 day
AMEEOnline
AMEEOnline
120 views
Opening reception and Pre-
Conference Day 2 -
#AMEE2016Share 6 days ago
AMEEOnline
AMEEOnline
59 views
Setting up and Pre-
Conference Day 1 -
#AMEE2016Share 8 days ago

41. contact@nameshapers.com
Nameshapers%provides%social%media%support%for%events.%Feel%free%to%contact%us%to%enrich%your%
event%with%content%crea@on,%a%social%media%helpdesk%and%webcare.%Let’s%make%some%buzz!