• Eugène Paul Louis
the company in the
•Head office in Paris
•It has its presence in
•€25.84 Bn in sales
•A global flotilla of
3. SEGMENTS OF
•48.1% :-Consumer Products
Accessible products that
change consumers' everyday
routines and beauty rituals
Higher end products for the
affluent customer segment
Formulated products for
•7.5% :-Active Cosmetics
Beauty products generally
available in pharmacies,
conditions into consideration
4. Marketing Strategy
1. Follows direct expansion
2. Follows waterfall approach
3. Generates buzz with the
all-time famous tag
6. 1)Acquiring local beauty brands all over the
It was with this in mind that L’Oréal
purchased Gemey in the United States
(1974), then Maybelline (1994), Jade in
Germany (1995), and the Japanese brand
Shu Uemura (2000).
8. 3)Spending 3.5% of annual sales on Research and
Innovation will play a vital role in making
products that meet the requirements of buyers
across these highly varied markets.
To this end, L'Oréal now has R&D centers in
Brazil, China, Japan and the US.
10. 4)Local marketing
They use influencers to affect customers in various
segments. In September last year, L’Oreal signed
up five British beauty bloggers as influencers to
create online content for its products.
By collaborating with A-list celebrity endorsers.
Partnered up with many fashion shows and TV
Offers special treatment to loyal customers through
salons and lounges.
13. Studying consumers of
various demographics to suit
They work on forward
invention- Creating a new
product to meet a need in one
L'Oréal Color Riche has
ambassadors from different
countries to attract customers.
14. MATRIX made a
in India in 2005.
conquered the small
hair salon sector where
few, if any, professional
products were used in
16. 1)Promising future in Asia,
Africa and Latin America
Marketing . Creating more
apps to strengthen online
STEPS TO BE CONSIDERED..
•More print ads in the countries where there is less number of digital media.
•Expanding “The Body Shop “ Line as eco-friendly is the new buzz.
•Working more in the L'Oréal professional front, by partnering with more hair
stylists and salons.
18. 1.About L’Oréal
3.Marketing strategy of L’Oréal
4.How is L’Oréal successful in market
5.Keys to successful product launches of L’Oréal
6.What’s next for L’Oréal
7.Competitors and few steps which could be considered