2. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org
3. Social media is people having conversations online. ” “ More simply put:
12. 39% subscribe to an RSS feed and 57% have joined a social network
13. 55% have uploaded photos while 83% have watched video clips
14. In 2008, if you’re not on a social-networking site, you’re not on the Internet . ” “ IAB Platform Status Report: User Generated Content, Social Media, and Advertising - An Overview, April 2008
15. It’s not a fad. It’s a fundamental shift in the way we communicate.
24. 34% post opinions about products & brands on their blog 36% think more positively about companies that have blog and 32% trust bloggers’ opinions on products & services
25. Social media is only going to become more pervasive and as such, become a critical factor in the success or failure of any business. Reason # 4 “ ” Brian Solis, “The Social Media Manifesto,” August 21, 2007
27. And speaking of the future… (a.k.a. Reason # 5) Tomorrow’s consumers are today’s “digital natives.”
28. By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers. They already wield $350 billion a year in direct spending power.
29. Millenials spend > 16 hours a week online. 96% of them have joined a social network where they have an average of 53* online friends. *Acquaintances 51%; online friends 38%; close friends 11%
30. And they don’t care about your ad. They care about what their friends think.