Characteristics, trends, and preferences that define Generation Y

1. GenY: Who are you?

2. * Pew Internet & American Life Project www.pewinternet.org Key Events Copyright 2008 www.MillennialGeneration.org

3. ASSASINATION OF JOHN LENNON 1980

4. REAGANOMICS 1981

5. THE FUTURE IS BOTH ALLURING AND FRIGHTENING 1982

6. 1983

8. 1985

9. 1986

10. 1987

11. 1988

12. BERLIN WALL FALLS 1989

13. GULF WAR 1990

14. 1991

15. 1992 RIOTS L.A.

16. WACO SIEGE AND FIRST WORLD TRADE CENTER BOMBING 1993

17. 1994 LOS ANGELES EARTHQUAKE NANCY KERRIGAN ATTACKED

18. 1995 OKLAHOMA BOMBING AND OJ SIMPSON MURDER TRIAL

19. 1996

20. PRINCESS DIANA DIES 1997

21. 1998 PRESIDENT CLINTON AND THE LEWINSKY SCANDAL

22. COLUMBINE MASSACRE 1999

24. 9/11/2001

25. IRAQ WAR 2002

26. COLUMBIA IS LOST 2003

27. TSUNAMI 2004

28. KATRINA 2005

29. 2006 GENOCIDE IN DARFUR

30. VIRGINIA TECH SHOOTINGS 2007

31. ELECTION OF OBAMA 2008 MASSIVE ECONOMIC DOWNTURN

32. INFORMATION EXPLOSION

33. MULTICULTURALISM

34. GLOBAL WARMING

35. POSSIBILITY OF GLOBAL PANDEMIC

36. Generations Each generation is not a linear extension of the one before Each generation is shaped by the events and culture into which it is born Each generation approaches life stages in different ways

37. Copyright 2008 www.MillennialGeneration.org

39. Post Depression FDR Social Security World War II First Computer Pearl Harbor Korean War The American Dream The Silent-Traditionalists Generation

41. Civil Rights JFK Cuban Missile Crisis Vietnam Xerox Copier Moon Landing Woodstock Women’s Lib. Baby Boomers

43. Energy Crisis Watergate First PC’s Corporate Layoffs John Lennon’s Murder The Challenger Disaster Exxon Valdez Fall of The Berlin Wall Aids Generation X

48. 7 Characteristics of Millennials (Howe and Strauss)

49. Values Get along with their parents Source: Millennials Rising: the Next Great Generation. 96% Think it is cool to be smart 80% 75% Share their parents values

60. Online learning “whenever and wherever”… GenY values choice and independence in learning:

61. However, they are also highly collaborative, and shine in team projects and group learning.

75. What’s in a Name? Digital Natives, Millennials, Net Generation Marilyn Puchalski Engagement Institute