LinkedIn is an online directory of professionals and companies, and is the world's leading social network for professionals wishing to connect with other professionals. With 200m+ people in more than 200 countries, including executives from all Fortune 500 companies, if you are looking for ways to expand your network, connect with other Agrologists and people within your Industry, and market to businesses, this is the social network for you! In this 45 minute LinkedIn session, Nancy Beth Guptill of Sweet Spot Marketing Canada will show you how to leverage the power of LinkedIn to expand and build your professional network.

1. The World's Leading Social Network for Professionals
While waiting for the webinar to start, please tweet this message:
I'm watching a LinkedIn webinar hosted by @nbguptill of @sweetmarketing

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 Introduction to LinkedIn
 Quick Tour of the Platform
 Creating / Updating Your Profile
 Adding & Managing Contacts
 Joining & Creating Groups
 Q & A
Today's Agenda

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 Launched May 2003
 Mainly used for professional networking
 Exchange knowledge, ideas, and opportunities
 Total number of LinkedIn users 259+ million users
 184 million unique monthly visitors
 Geographical reach – 200 Countries
 40 % of users visit daily
 200 conversations per minute in LinkedIn Groups
Introduction To LinkedIn

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 Home Page
 Alerts
 Customize News Feed
 Who's Viewed Your Profile
 Status Update – web links, documents, images, Twitter Status
Tour Platform

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 Headline
 Custom URL
 Weblinks
 Summary
 Keyword Descriptors
 Add Multimedia
 Skills & Endorsements
Your LinkedIn Profile - What to Update
NOTE:
If you're new to LinkedIn the Wizard helps you set up a basic profile

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 Search
 Advanced Search
 Add Connections
 Sync Accounts
 Sort Contacts
 Filter Contacts
 Organize Using Tag Feature
 Sync & Export Contacts
 Power is in the List
Adding & Managing Contacts

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 Searching for Groups
 Create A Group
 Key Benefit – Significant SEO
 Use Strong Keyword Descriptors
 Group Name Is Most Important
 Auto Join vs. Request
 Monitoring & Facilitating is Key
 Engage Members & Keep Discussions Going
 Promote Group & Invite People To Join
Joining & Creating Groups

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Ask a question by posting in the chat box
Q & A

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 Did you enjoy the presentation?
 If yes, hop on your favorite social network and post a status
update on one thing you learned and plan to apply
 Post on our Facebook Page
[facebook.com/sweetmarketing]
 Twitter @SweetMarketing @nbguptill
 Be sure to @mention me in your tweet and @tag Sweet
Spot Marketing in you Facebook Post
 Further questions / learn how to work with me, visit
sweetspotmarketingacademy.ca/contact to fill in the form
 I'll respond within 48 hours to set up a discovery call
Invitation To Connect

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Today's Presenter

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Today's Presenter

12. The World's Leading Social Network for Professionals
SWEET SPOT MARKETING ACADEMY
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