“MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need”
http://www.mouthshut.com/blog/eeejuprqsm/
4. According AMA : an organisational function
and a set of processes for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders.
5. “SELLING is a process of transferring a
product or service to a buyer at a price
regardless of his or her need”
6. Marketing starts with the buyer and focuses constantly on
buyer’s needs.
Selling starts with the seller and is preoccupied all the time
with the seller’s needs
Marketing convert “customer needs” into products.
Selling convert ‘products’ into Cash
Marketing as a customer satisfying process
Selling as a goods producing process
7. In marketing ‘Customer satisfaction’ is the primary
motive
In selling Sales is the primary motive
Marketing is more ‘pull’ than ‘push’
Selling involves ‘push’ strategy
Marketing includes the activities like marketing
research, product planning & development, pricing,
promotion, distribution, selling etc
Selling is a part of marketing
8. Marketing starts with before the production of
goods and services,
Selling comes after production and ends with
the
delivery of the product and collection of
payment.
Marketing find the right products for customers.
Selling to find the customers for products.
Marketing views the customer as the very
purpose of the business.
Selling views the customer as the last link in
the business
