Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Communicate Your Employer
Brand Authentically Through
Social Media
Nando Rodriguez
Horizon Media
Head of Employer Branding &
Candidate Experience
nrodriguez@horizonmedia.com
@NandoRecruit
1. who are you?
80% of active & passive job seekers say they will
not follow a company on social media if posts are
irrelevant, uninviting...
Job seekers are looking for specific
content tailored as they research
the possibility of working at
companies.
(Videos, B...
2. where should you
be?
Create engagement & excitement
as opposed to frustrating them.
3. building
super brand
ambassadors
Create the tool kit for brand
ambassadors to easily share our
career-focused content on their social
media platforms in or...
In the 6 months,
ONLY 3 PEOPLE
posted that that they got
hired at Horizon
Create SUPER FAN EMPLOYEES to “like,” comment &
share the content that resonates with them to the outside
world.
SOURCE: BLUEBERRY
DOES THE POST TOUCH ON:
People/Culture What’s it like to work inside our
company? Equality, Respect,
Coh...
social content types
TEXT
Articles, editorials,
and think pieces
written and curated by
Horizon Media’s
Recruiting Team.
C...
Info
graphic
employee
inspiration
series
national
“weird”
holidays
holidays
fun
snapchat
internal events
prime for
brand
ambassador
sharing &
growth
internal events
prime for
brand
ambassador
sharing &
growth
internal events
prime for
brand
ambassador
sharing &
growth
employee
referral
campaigns
employee
spotlight
Measurement/Roi
1. followers
2. engagement (tweets, likes, comments, snaps views, etc)
3. brand awareness
4. employee referrals
5. employe...
thank you
How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015
Prochain SlideShare
Chargement dans…5
×

How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

2 085 vues

Publié le

Nando Rodriguez, Head of Employer Branding & Candidate Experience for Horizon Media presents at the 2015 TMA Conference: How to Communicate Your Employer Brand Authentically Through Social Media. Reach out on twitter @NandoRecruit for more info

Publié dans : Carrière
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015

  1. 1. Communicate Your Employer Brand Authentically Through Social Media
  2. 2. Nando Rodriguez Horizon Media Head of Employer Branding & Candidate Experience nrodriguez@horizonmedia.com @NandoRecruit
  3. 3. 1. who are you?
  4. 4. 80% of active & passive job seekers say they will not follow a company on social media if posts are irrelevant, uninviting, or solely self-serving.
  5. 5. Job seekers are looking for specific content tailored as they research the possibility of working at companies. (Videos, Blogs, Tweets, Facebook Updates, Instagram Posts, etc.)
  6. 6. 2. where should you be?
  7. 7. Create engagement & excitement as opposed to frustrating them.
  8. 8. 3. building super brand ambassadors
  9. 9. Create the tool kit for brand ambassadors to easily share our career-focused content on their social media platforms in order to engage and attract talent, ultimately amplifying our employer brand.
  10. 10. In the 6 months, ONLY 3 PEOPLE posted that that they got hired at Horizon
  11. 11. Create SUPER FAN EMPLOYEES to “like,” comment & share the content that resonates with them to the outside world.
  12. 12. SOURCE: BLUEBERRY DOES THE POST TOUCH ON: People/Culture What’s it like to work inside our company? Equality, Respect, Cohesiveness Employer Reputation Products, Ethical, Prestige, Innovation Remuneration & Advancement Career Prospects, Advancements, Benefits & Perks, Work Programs, Referral Campaigns Job Characteristics What do I do, Variety, Challenge Misc Happy Friday, #WednesdayWisedom 5 relevant post types across all platforms:
  13. 13. social content types TEXT Articles, editorials, and think pieces written and curated by Horizon Media’s Recruiting Team. Career Site, LinkedIn, Outside Blogs ,Snapchat IMAGES Vibrant, insightful imagery inviting candidates to learn about Horizon as a workplace. Instagram, Twitter, Facebook, Snapchat VIDEO Company Info, Employee spotlights, Interview tips and more. Leadership Series, “Same Page” Youtube, Instagram, Twitter, Facebook, LinkedIn, Snapchat MISC Spontaneous reasons to post, share, and engage Instagram, Twitter, Snapchat
  14. 14. Info graphic
  15. 15. employee inspiration series
  16. 16. national “weird” holidays
  17. 17. holidays
  18. 18. fun
  19. 19. snapchat
  20. 20. internal events prime for brand ambassador sharing & growth
  21. 21. internal events prime for brand ambassador sharing & growth
  22. 22. internal events prime for brand ambassador sharing & growth
  23. 23. employee referral campaigns
  24. 24. employee spotlight
  25. 25. Measurement/Roi
  26. 26. 1. followers 2. engagement (tweets, likes, comments, snaps views, etc) 3. brand awareness 4. employee referrals 5. employee engagement 6. hires
  27. 27. thank you

×